Level Up: Uncovering the Winning Strategies of the World’s Gaming Giants
How the World’s Top Game Companies Create Masterpieces
The emergence of a domestic 3A masterpiece has undoubtedly made this summer even hotter. On the day of its official release, the number of online players exceeded 2 million, and sales on all platforms exceeded 10 million copies within three days of its release, making a significant contribution to the global gaming industry this year.
As one of the top “forms” of digital cultural creation, AAA games are famous for their high-cost, high-volume, and high-quality stand-alone games, and are known as the “crown jewel” of the game industry.
For a long time, domestic game products have been mainly online games and mobile games, and there is almost no 3A stand-alone game field. The 3A game market has also long been occupied by overseas game production companies such as the United States, Japan, and France.
In a sense, the success of “Black Myth: Wukong” not only marks the rise of China’s gaming industry in terms of technology, art and narrative techniques, but also a ”strong export” of Chinese culture.
Open World at its Core
Every progress in the field of consumer electronics is inseparable from the iteration and popularization of corresponding technologies. Just like this time, in the process of making ”Black Myth: Wukong”, the game science team used the world’s leading ”Unreal 5″ development engine, which can achieve movie-level image quality for both static lighting and dynamic special effects.
The reporter learned that in the mid-to-late 1990s, thanks to the rise of 3D graphics technology and CD-ROM format, 3A games began to sprout and grow.
Released in 1997, Final Fantasy VII was one of the first video games to be developed on a AAA scale.
“Grand Theft Auto: San Andreas”, released in 2004, had a budget of 50 million US dollars and a team of more than 1,000 people, becoming one of the “most expensive” games at the time.
In 2010, the production budgets of 3A games began to frequently exceed $100 million, and the number of team members often exceeded 500.
In essence, 3A games are not just an entertainment product, but also a clever combination of technology, art and business. In addition to its strong market appeal, the cultural influence it brings is also immeasurable.
Pursuing the Ultimate Style
Indeed, the open world setting lays the foundation for highly free gameplay and extreme style, which is also the key advantage of 3A masterpieces that distinguishes them from most games.
In 2023, with its extremely high gameplay freedom and grand worldview, the role-playing game “Baldur’s Gate 3” developed by Belgium’s Larian Studios won the Game of the Year in one fell swoop, and swept 5 annual awards including Best Performance, Best RPG Game, and Player’s Voice.
The success of Baldur’s Gate 3 also proves that no matter how the production technology advances or how the game’s profit model is updated, the only way to ensure the competitiveness of a game product is to give players a high degree of freedom in gameplay and to create rich content and characters.
From the moment you open the game and create a character, the game has 11 races and 12 professions for players to choose from. Every decision in the game may affect the direction of the story, coupled with excellent combat mechanisms and exquisite graphics, allowing players to immerse themselves in it, fully demonstrating the strong R&D capabilities and deep understanding of role-playing games.
The Future of 3A Games
The reporter observed that in recent years, especially in emerging markets represented by China and Southeast Asia, the number of 3A game players has continued to grow, and more and more game production companies have begun to get involved in the 3A game field.
At the same time, relying on the rich reserve of game R&D talents and the relatively complete game industry chain, cities represented by Shanghai and Chengdu have actively introduced support policies for the digital cultural and creative industries represented by games and e-sports.
In the future, it is expected that a batch of “top-tier” products with strong local characteristics and staggered competitive advantages will be born.
It is worth noting that with the rise of cloud games and online services, coupled with the accelerated promotion and application of artificial intelligence technology, the accessibility and profit models of 3A games have become more diversified, which will further promote the expansion of the market scale.
On the contrary, the further popularization of 3A games will also boost the consumption upgrade trend in areas such as PCs, high-definition displays, and gaming supporting equipment.
