Home » Business » License to Luxury: How the ‘Yeondu License Plate’ Phenomenon is Redefining Corporate Car Culture

License to Luxury: How the ‘Yeondu License Plate’ Phenomenon is Redefining Corporate Car Culture

by Catherine Williams - Chief Editor

⁤ Corporate vehicles with prices ⁤over ‍80 million⁣ gained… A​ 54.2% decrease from last year

After the implementation of the ‘light green license plate’ ​system ‌for corporate vehicles, the number of registered expensive corporate vehicles in the‍ Gyeonggi region dropped significantly this ‍year.

According to data‌ requested by the ‍Gyeonggi Ilbo on the 14th from ⁤Kaizu Data,‌ an automobile statistics ⁣research organization, the ‍number of corporate vehicles worth more than 80 million ⁢registered in Gyeonggi-do between January and August ‍this year gained 1,110, a decrease of 54.2% from 2,401 in the same period last year.

By car type, the number of new car registrations⁣ for Hyundai Motor Company’s luxury⁤ brand Genesis G90, also known as⁢ the ‘Chairman’s car’, and Mercedes-Benz S Class corporate vehicles fell noticeably.

The number of new G90 vehicles registered between January and August this year was 301, down 63.1% from 817‍ units in ⁣the ⁢same period last year, and the Mercedes ⁢S-Class also showed the biggest decline, falling 78.2% from 679 to 148 during the same period.

In addition, 113 units of the​ BMW 7 ⁣Series were registered, a decrease⁤ of 37.2% ⁣compared⁤ to the same ⁤period last ‍year (155 units), and 89 ​units⁢ of ⁣the ‍Mercedes ‍GLE were registered, a decrease ‌of 39.9% since last ⁤year (148⁣ units).

It is believed that the reason for this sudden drop in the number ⁣of new expensive corporate vehicle registrations is⁤ that the government mandates the installation ⁣of‍ light⁣ green license plates on corporate vehicles priced ⁣at over 80 million ​won.

Choi Cheol, professor of consumer economics at Sookmyung Women’s University, said, “Despite the principle that corporate vehicles ‌should only be used for business​ purposes, social criticism ⁣has been raised in many cases of⁢ them being⁤ used for personal⁣ purposes. ‍Since corporate vehicles are clearly identified by light green license ‌plates, corporate vehicle owners are consciously showing a tendency to reduce the purchase of expensive vehicles,” he​ said.

Meanwhile, ‌the ⁤government⁣ administratively published in November 2023 an amendment to the ‘Notice on Standards for Vehicle Registration License Plates,⁢ etc.’, which aims to distinguish used⁢ corporate⁢ vehicles worth 80 million won or more by public and private corporations of universal registration plates. Starting this ⁣month, expensive corporate vehicles worth more than 80 million won will be required to have‍ light green⁣ license plates.

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