Advisor to the Minister of Health said that Thai rice exports continued to show good signs. Confidently meet the target, reveals “Jurin” to “export Thai rice – recovering positive”, weak baht, increasing competition Order the Department of Foreign Trade to negotiate continuous sales “Expected to reach the target of 6 million tons for the year”
Today (September 26) Ms Mallika Boonmeetrakul Mahasuk, adviser to the Minister of Commerce, revealed that Mr. Jurin Laksanawisit, the leader of the Democrat Party. Deputy Prime Minister and Minister of Commerce Closely follow up on the policy given to the Department of Foreign Trade. Recently, Thai rice exports have continued to show good signs. After June-July, exports returned to positive, August and September showed a better direction. According to reports, Kirati Ratchano, Director-General of the Department of Foreign Trade, is confident that this year’s export target of 6 million tonnes has been achieved. However, in the latest month, rice exports grew by 7.35%.
This was a result of the increase in Thai rice production. and the baht depreciated make it more competitive with competitors From now on, the Ministry of Commerce’s policy has been accelerated to negotiate with trade partners. Monitor the rice market situation and drive more Thai rice purchases. The main markets where Thailand has increased rice exports are South Africa, China, Yemen and Iraq, and the types of rice exported positive are parboiled rice, white rice, and brown rice. Thai rice exports are expected to continue to improve. The Director-General of the Department of Foreign Trade reported to the Minister of Commerce that it can be seen from the statistics of the Department of Foreign Trade’s rice export license application in August 2021 with a volume of 831,260 tons, an increase of 133.13% and the latest in September. 2021 on September 1-20, with a volume of 631,363 tons, an increase of 61.78%. This represents an increase in orders from overseas customers. He therefore expects that this year, Thailand will be able to meet the target of 6 million tonnes of rice exports.
As for the main factors that contributed to the increase of Thai rice exports This came from the price of Thai rice that has been adjusted to a level that is close to the price of rice from competitors such as Vietnam and India, especially white rice and parboiled rice. The decline in Thai rice prices was a result of the 2064/22 rice output, which the Ministry of Agriculture and Cooperatives forecasted to increase by about 4.97% and the baht depreciating from around 29-30 baht per dollar. US at the beginning of the year, it was about 32-33 baht per US dollar. Since the end of June 2021, the gap between Thai rice prices and rice from competing countries has narrowed and made it more competitive.
“In terms of rice marketing, the department operates in accordance with the policy of Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce, using the principle of “leading production market” by the Department of Foreign Trade. has cooperated with commercial ambassadors as a country salesman from the Department of International Trade Promotion, expediting negotiations, discussing to strengthen trade relations and continually publicize Thai rice with key trading partners by adjusting the working style in the situation of COVID-19 It is a meeting to discuss with important partners via video conferencing system. to monitor the rice market situation and negotiate Thai rice trading,” said the advisor to the Minister of Commerce.
The report from the Department of Foreign Trade also states that during the past has already discussed with important trading partners such as rice importers from the Philippines, Malaysia, Singapore, Hong Kong, Iraq, etc. This makes it more aware of the needs of customers. The rice importer commented that In addition to the price factor, Thai rice has been adjusted to a more competitive level. Another important factor that stimulates Thai rice imports is the quality and standards of Thai rice that are superior to competitors. including the potential of Thai rice exporters who can deliver good quality rice to customers Even during the COVID-19 pandemic Make importers have more confidence in importing rice from Thailand.
There are also plans to hold meetings with other important trading partners such as Indonesia, Bangladesh, China, etc., as well as accelerate the promotion of Thai rice under the concept of “Think Rice Think Thailand” through online channels and social media. to build consumer confidence And ask the commerce ambassador as a country salesman team Use this concept to promote Thai rice. To stimulate awareness about Thai rice among consumers around the world as well.
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