Mapfre Chooses Apple Tree for RRSS Management
- Spanish insurance giant Mapfre has selected an agency too spearhead the development and execution of its corporate social media strategy.The goal is to further establish Mapfre as...
- The agency will employ its "New Thinking" approach, emphasizing the creation of engaging and pertinent content tailored to diverse audiences.
- According to Juan Francés, corporate director of brand and reputation for Mapfre, the collaboration aims to strengthen a consistent brand image worldwide.
Mapfre Taps Agency for Social Media Strategy
Spanish insurance giant Mapfre has selected an agency too spearhead the development and execution of its corporate social media strategy.The goal is to further establish Mapfre as a prominent global brand across various social platforms.
Focus on Relevant Content
The agency will employ its “New Thinking” approach, emphasizing the creation of engaging and pertinent content tailored to diverse audiences. These audiences include journalists, investors, and shareholders, among others.
Executive Commentary
According to Juan Francés, corporate director of brand and reputation for Mapfre, the collaboration aims to strengthen a consistent brand image worldwide. Francés stated, “We are very happy to have [the agency] for the management of our corporate social networks, an essential channel for communication with our stakeholders.This collaboration will allow us to strengthen a homogeneous brand image globally, consolidating our position as the leading insurer in Spain and Latam.”
Carme miró, CEO and founder of the agency, said they are excited to help Mapfre become an influential and transformative agent in people’s lives.
Mapfre’s Reputation
Mapfre ranks as the sixth Spanish company with the best reputation, according to the Corporate Reputation Monitor Report (MERCO). The company maintains its position as the leading insurer in this ranking.
Mapfre’s Social Media Strategy: A Q&A Guide
Q: What is Mapfre doing with its social media strategy?
A: Spanish insurance giant Mapfre has selected an agency to develop and implement its corporate social media strategy. The goal is to boost Mapfre’s presence as a global brand across various social platforms.
Q: What is the primary aim of this new social media strategy?
A: The main objective is to further establish Mapfre as a prominent global brand.
Q: What approach will the agency use for Mapfre’s social media content?
A: The agency will use its “New Thinking” approach. This emphasizes the creation of engaging and relevant content specifically tailored to various audiences.
Q: Who are the target audiences for Mapfre’s social media content?
A: The content will be tailored for diverse audiences, including journalists, investors, and shareholders.
Q: What does Juan Francés,Corporate Director of Brand and reputation for Mapfre,say about this collaboration?
A: He states that the collaboration aims to strengthen a consistent brand image worldwide. He believes it’s an essential channel for dialog with stakeholders, allowing them to consolidate their position as the leading insurer in both Spain and Latin America.
“We are very happy to have [the agency] for the management of our corporate social networks,an essential channel for communication with our stakeholders. This collaboration will allow us to strengthen a homogeneous brand image globally, consolidating our position as the leading insurer