WHO.AU Official Supporters Begin Activities

American casual brand WHO.AU, operated by E-Land World, announced on the 8th that the 7th official supporters ‘Who’s Crew’, which operates quarterly, and the 3rd male line supporters ‘Who’s Man’ have begun their activities.

WHO.AU selected 25 and 20 domestic college students and office workers who are interested in fashion and marketing as the 7th Who’s Crew and the 3rd Who’s Man respectively, and held an inauguration ceremony on the 30th of last month. The number of applicants for this group is approximately 900 for Who’s Crew and 400 for Who’s Man.

For approximately three months, they will carry out professional and diverse marketing activities, including performing individual and team missions, participating in the production of brand magazine content, and acting as online channel models and producing marketing materials.

In particular, they will have the opportunity to be the first to see WHO.AU’s new products this year, as well as the chance to review next season’s products.

Based on the results of individual and team missions over several rounds, the best performers will be awarded a prize of approximately 2 million won, and all crews will be issued with a certificate of completion. Who’s Crew and Who’s Man who have completed the course will also be given additional points for their documents when applying for E-Land in the future.