Meet the ‘Power Families’ Redefining Luxury: How They’re Snapping Up ¥200 Million Homes with Ease, While Mortgage Interest Rates Leave Power Couples in the Dust

Power couples, who both earn high incomes, have been attracting attention in the housing market, but they often buy with small down payments, which become increasingly risky as interest rates rise. Will high priced properties become difficult to sell in the future? Kazuyuki Yamashita, a housing journalist, said, “As concerns about power couples increase, the housing industry is looking forward to “power families.” In many cases, they can easily buy properties in the 200 million yen class, and the future real estate prices are expected to increase

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Power couple supports rising house prices

Housing prices, especially some newly built condominiums in the Tokyo metropolitan area, continue to soar. Houses have become so expensive that it is no longer easy for the average office worker to buy them, so the existence of so-called power couples, where a husband and wife work and have a high annual household income, attract attention in the houses. market.

According to a survey by the SUUMO Recruit Research Center, as shown in Chart 1, the dual income ratio for all people who bought newly built apartments in the Tokyo metropolitan area was 58.6%, but for married households it was 75.3%, and for getting married. couple households it was 89.8%. It is no exaggeration to say that power couples, consisting only of husband and wife, are the protagonists of newly built condominiums.

Looking at the total annual income of households, as shown in Chart 2, the total annual income for all policy holders is 10.57 million yen, which increases to 11.26 million yen for dual income households, and the average of households with total annual household income of 10 million yen or more is 1,397 yen It is 10,000 yen.

The purchase price is 60.33 million yen for each policyholder, 63.03 million yen for dual-income households, and 71.47 million yen for households with an annual household income of 10 million yen or more. It is said that there are quite a few power couples who buy more than 100 million Shion, and some who buy 200 million Shion.

There is even a view that power couples are supporting the rising prices of new condominiums.