Michigan Scent Marketing Tourism Strategy
Here’s a breakdown of the information contained within the provided HTML snippet, focusing on the image adn its associated details:
Image Details:
Image Source: the core image is hosted on npr-brightspot.s3.amazonaws.com with the filename 20250731-150244.jpg.
Image Description: The image depicts Tanya Thompson, the founder of The Aroma Labs, who helped develop the Michigan fragrances.
Photographer/Credit: Colin Jackson/NPR
Alt Text: “Tanya Thompson, founder of The Aroma Labs, helped develop the Michigan fragrances.”
Responsive Images: The code uses the
1600w for smaller screens
1800w for medium screens
A template for generating images of any specified width, quality, and format.
1100w is used for the main image with lower quality.
Lazy Loading: The main image is set to load lazily (loading="lazy"), meaning it won’t load until it’s near the viewport.
Caption information:
Caption Text: “Tanya Thompson, founder of The Aroma Labs, which developed the Michigan fragrances.”
Credit: Colin Jackson/NPR
* Caption Toggle: The code includes functionality to show/hide the caption.
Contextual Text:
The surrounding text discusses a marketing campaign by Pure Michigan to capture the essence of the state through fragrances and tourism promotion. It also mentions other states’ tourism campaigns.
In essence, this HTML snippet presents an image of Tanya Thompson, the creator of Michigan-themed fragrances, as part of an NPR article about the state’s tourism marketing efforts.