Midea is one of the world’s largest home appliance manufacturers. Announcing the renewal of our global partnership with Manchester City Football Club
renewal of this cooperation agreement It includes men’s and women’s teams. and will also extend to the City in the Community (CITC) in 2021 – considering renewing this partnership. finds that we are allies until we reach the 4th year
From the beginning of the partnership in January 2020, Midea and Manchester City Football Club have partnered to create a worthwhile event which includes: #SialensCartref In which the team’s football players have demonstrated techniques and inspired the fans . Playing football at home during the restrictions and for #TasteTactics The footballers submitted their favorite dishes. Was cooked by a famous chef for fans trying to cook at home
#GwobrauCydWyd Launched at the end of the season in each round of collaboration contracts so far becoming a highly successful content For club ambassadors such as Paul Dickov and Shaun Wright-Phillips. Voted by the fans as Footballer of the Season in various entertaining categories such as the “Freshest Opener” (sponsored by Midea Fridge) and “Coolest Distributor” (sponsored by Midea Air Conditioning) or the “Brilliant Finisher” Awards (sponsored by Midea Dishwasher ), which has been eagerly awaited by fans to release this content on the Midea channel this year. And on the Manchester City club channel next year
for the renewal of this contract Midea and Manchester City FC will continue to provide quality content through greater collaboration with players. In addition, the Midea brand with a wide range of products. will be displayed more to meet new football fan groups and millions of viewers around the world at the Etihad Stadium through a super large LED screen. and pitch side displays
Roel de Vries, Chief Operating Officer of City Football Group, said: “We are delighted to renew our partnership with Midea today. We are extremely proud of the success of this partnership so far. and high quality content that we can provide through our partnership with Midea. As we enter this new season of collaboration We look forward to continuing to work together to deliver projects. exciting for our fans.”
“We started our partnership at a difficult time in early 2020 and have built a really successful partnership over the years. I love a global brand like Midea. Every Manchester City home game, as well as the digital content, is different and of high quality. loved by fans around the world, the partner team has shown And, as these have proven, this partnership is an essential asset to Midea’s global brand vision. in the next few years,” said Eric Wang, president of Midea Group Electronics.
Midea and Manchester City Football Club will be announcing more exciting activities later this year.
www.mancity.com
www.midea-group.com
www.midea.com
www.midea.com/global/ManchesterCity
Video – https://www.youtube.com/watch?v=71HkiwaqsF8
Photos – https://mma.prnewswire.com/media/2081411/Midea_and_ManCity.jpg
