Midnite & Southampton FC: New Football Sponsorship Deal
- Southampton Football Club has entered a multi-year partnership with Midnite, a UK-based sports betting and online casino operator.The agreement, set to begin with the 2025-26 season, names Midnite...
- Midnite's branding will be prominently displayed on the training kits of both the Men’s and Women’s First Teams.
- Beyond branding, Southampton and Midnite plan to collaborate on supporter and community activities throughout the season.
Southampton FC kicks off a multi-year partnership with Midnite, naming the UK-based sports betting operator as its official training kit partner. This landmark deal,commencing with the 2025-26 season,marks Midnite’s inaugural venture into football club sponsorships. Midnite’s branding, the primary_keyword, will be highly visible on both the men’s and women’s training kits, match shirts, and around St Mary’s Stadium. The secondary_keyword, Community activities will also be a key feature, with Midnite supporting the Saints Foundation.Greg Baker from Southampton FC and Jonathan Shaw from Midnite discuss the strategic alignment. This significant partnership offers increased brand awareness for both entities. For more news, News Directory 3 has daily updates. Discover what’s next as these two brands join forces to enhance the fan experience!
Southampton FC announces Midnite as Official training Kit Partner
Updated June 18, 2025
Southampton Football Club has entered a multi-year partnership with Midnite, a UK-based sports betting and online casino operator.The agreement, set to begin with the 2025-26 season, names Midnite as the club’s official training kit partner. This marks Midnite’s first foray into football club sponsorships.
Midnite’s branding will be prominently displayed on the training kits of both the Men’s and Women’s First Teams. The Midnite logo will also appear on the back of the Men’s First Team match shirts and shorts. Additionally, branding will be visible throughout St Mary’s Stadium, including the dugouts.
Beyond branding, Southampton and Midnite plan to collaborate on supporter and community activities throughout the season. A key aspect of the partnership involves midnite supporting the saints Foundation, the club’s charity, through fundraising and unique experiences for participants.
Greg Baker, chief revenue officer for Southampton Football Club, said the club is delighted to welcome Midnite as its latest partner. he added that Southampton prides itself on challenging the status quo and sees a clear alignment with Midnite’s innovative approach.
Jonathan shaw, vice president of growth at Midnite, said the company is excited to partner with Southampton for its first football club sponsorship. Shaw added that Midnite’s mission is to bring players closer to the games they love and this partnership marks the latest step in their brand awareness journey.
Founded in 2018 by Nick Wright and Daniel Qu, Midnite aims to challenge conventional market norms by delivering superior value. The southampton FC partnership is part of Midnite’s brand expansion strategy, following sponsorships of the 2025 World Snooker Championship and FIFA World Club Cup coverage.
What’s next
the partnership between Southampton FC and Midnite is expected to enhance brand visibility for both organizations and enrich the fan experience throughout the 2025-26 season and beyond.