The Smart SME Expo 2022 at IMPACT Muang Thong Thani ended beautifully on July 10th by Dr. Nattapon Rangsitphon, Director-General of the Department of Industrial Promotion. Ministry of Industry presided over the congratulatory speech and presented certificates to those who passed the training activities “Uplifting agro-industrial businessmen, forming 30 franchises”, planting the 2nd DIPROM Franchise, which has participants who have been selected from 58 businesses across the country and formed a total of more than 50 agro-industrial franchises. It is an important driving force in the country’s economic development to progress further.
Dr. Nattapon said that the recipient of the DIPROM certificate will be an important force in promoting and developing entrepreneurs. by changing agribusiness From agricultural products, processing and services to standardized and systematic agricultural franchises through the teaching and learning process to enhance knowledge, understanding and incubating into business plans until able to produce an agricultural franchise manual This will lead to building credibility of the business and generating stable income.
In this course, students will learn both theory and practice. Through a total of 6 training sessions, the content taught will start from adjusting the basics of doing a franchise business properly. Teach how to write a business plan in a franchise format. Online and offline marketing Creation of store design images Strategies to increase sales store management Cost calculation, marketing, branch expansion, creating a business model that can be developed and expanded. And the heart of the course is “Writing Manual Franchise”, which is like a business scripture that guides the franchisee to expand and grow systematically.
Dr. Wichai Charoenthammanon Course instructor “Uplifting agro-industrial businessmen, building 30 franchises” said the course. Recognizing the importance of the Thai agricultural sector, this course was designed to be in line with Thailand 4.0 by combining theory and practice. The heart of the course consists of 3 steps, which are agriculture as the basis. the second is agricultural processing. and developed into a franchise product What students must learn is product innovation Product development to be outstanding and different “This course has selected potential entrepreneurs to study. Even manual or business scriptures are difficult to write. But the students are willing and able to write. I appreciate it. In this era, new products are something that allows us to penetrate the market and gain endless new customers. The important thing is to never stop thinking and continually develop throughout your life.”
Phasakorn Thirakhuntayakorn Franchise owner Banana Monkey Island One of the graduates who completed this course and participated in this activity said that the Monkey Island Bananas franchise has been franchising for 5 years. There are more than 200 franchises in total, but still encountering production problems. raw material quality control Lack of standardized franchise management This course fills in what is lacking. “I want the Banana Island franchise to meet real standards. and can last a long time therefore wanting to build a brand rather than making a profit What you get from the course to apply to business is to draw on the advantages of the brand and create a clear concept. Manual is really useful. If you do it manually and put it on the shelf, it won’t be useful. I want entrepreneurs to open their minds and be ready to develop themselves. You can become a good franchise owner.”
Suthipot Chouaaphaiwong Grapefruit Processing Community Enterprise in Chainat Province, Young Smart Farmer, another student who graduated with a degree but sees the value of pomelo local agriculture And the main occupation of the family said that when seeing grapefruit that is not damaged, the quality must be burned in large numbers. Therefore, the concept of Zero Waste is processed to make them all useful. without causing loss At present, it can be processed into 9 types of products: grapefruit juice, grapefruit peel, grapefruit spray, grapefruit yogurt, grapefruit jam, moisture-proof charcoal, grapefruit wine, grapefruit cat litter, and another product will be launched soon. What can be gained from the course is About managing the team to support the expansion including financial matters and the most important thing is service Because when developing into a franchise, you have to take care of your franchise customers to be successful together with us. “I want to tell the new generation to come back and develop their hometown. Finally, when you’ve done it, you’re successful. will be proud.”
