The Swiss Handball Federation (SHV) and Mitsubishi Motors have extended their partnership through , continuing a collaboration that began around the MEN’S EHF EURO . The agreement, announced by both organizations, solidifies Mitsubishi Motors’ position as an official sponsor and car partner of Handball Switzerland.
Since , Mitsubishi Motors has been deeply involved with the SHV, initially starting their partnership around the MEN’S EHF EURO . This latest extension builds on that foundation, demonstrating a mutual commitment to the growth of handball in Switzerland.
The renewed sponsorship will see the Mitsubishi Motors logo prominently displayed on the jerseys of all eight Swiss national teams through . Mitsubishi Motors will also maintain a visible presence at key SHV events, including both men’s and women’s A international matches, as well as the cup final.
Philipp Döbeli, Head of Marketing & Sponsoring at SHV, emphasized the strength of the relationship, stating, The three-year contract extension is a strong sign of mutual trust and shared ambitions. Mitsubishi Motors stands for reliability, innovation and sustainability – values that fit perfectly with Handball Switzerland. We are very pleased to continue on this path together and to realize new, exciting activations for fans, partners and the Swiss handball sport in the coming years.
The partnership isn’t solely a branding exercise for Mitsubishi Motors. Jan Wernli, Marketing Manager at MM Automobile Schweiz AG, highlighted the alignment of values between the two organizations. We are also looking forward to further cooperation, because for us as a partner of the Swiss Handball Association, the focus is not only on sport, but also on the values that shape it: fairness, dynamism and an irrepressible team spirit. The SHV embodies professionalism and has managed to establish Swiss handball on the international map but has remained approachable. We are proud to support a sport that has such a positive spirit of optimism in Switzerland and inspires people of all ages.
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Mitsubishi Motors’ initial foray into handball sponsorship followed previous successful sponsorships in athletics. The company’s decision to partner with the SHV reflects a broader strategy of supporting sports that embody key brand values.
The extension of this partnership comes at a pivotal time for Swiss handball. The SHV continues to work towards elevating the sport’s profile both domestically and internationally. The financial and logistical support from Mitsubishi Motors will be instrumental in achieving these goals, allowing the SHV to invest in player development, coaching resources, and event organization.
The commitment from Mitsubishi Motors extends beyond financial support. As the official car partner, Mitsubishi Motors will provide vehicles for the SHV’s operations, facilitating travel for teams and staff to competitions and events. This logistical support is crucial for a national team competing in a geographically diverse sport.
The long-term nature of the agreement – extending through – provides stability and allows for the development of deeper, more impactful initiatives. Both the SHV and Mitsubishi Motors have expressed a desire to create new, exciting activations
for fans, suggesting a collaborative approach to enhancing the overall handball experience in Switzerland.
The partnership also underscores the growing recognition of handball as a dynamic and engaging sport in Switzerland. The SHV’s success in establishing Swiss handball on the international stage, coupled with the support of a major sponsor like Mitsubishi Motors, positions the sport for continued growth and success in the years to come.
Looking ahead to , February 5, , the continued partnership between the SHV and Mitsubishi Motors signals a positive outlook for the future of Swiss handball. The shared values of reliability, innovation, sustainability, and team spirit will undoubtedly drive further success for both organizations.
