Master DIY Thailand: A Leader in the Retail Market
By Andy Chin, Chief Executive Officer
Master DIY Thailand currently holds a market share of 32.4% and is considered a leader in the retail market for home decoration and home repair products in Thailand. The company is focused on expanding its branches in provinces that do not currently have complete coverage, with plans to further expand in the north-east region as well as the south.
The growth model of independent branches, which currently account for more than 66% of all branches in Thailand, is integral to the brand’s expansion. With three main branch formats – detached, located outside shopping centers, size of the center 300 square meters or more; size of the center 300 square meters or more in department store shopping centers; and Express, with a size not exceeding 300 square meters – Master DIY is strategically positioned for continued growth.
One of the key strategies for Master DIY is its commitment to offering low prices, ensuring that customers always receive value for money. The company’s focus on sourcing products at affordable prices is reflected in its best-selling product groups, which include home appliances and hardware products. In addition to expanding its branches, Master DIY plans to increase its online sales, recognizing that this channel currently accounts for less than 1% of its sales.
Expansion and Milestones
The recent launch of the first flagship store at ‘The Mall Life Store Bangkapi’ marks a significant milestone for Master DIY. This 700th branch, with an area of 1,285 square meters, is the largest branch in a department store in three years. With 15,000 products for sale and a target of more than 2,000 daily customers, this development sets the stage for continued growth and progress for the company.
Looking Ahead
As the company looks toward the future, it aims to achieve its goals and continue on a path of sustained success, with a keen eye on the developments and growth expected to unfold by 2025.
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by ‘Andy Chin’ Chief Executive Officer Master DIY Thailand Tell us that it currently holds a market share of 32.4% and is a leader in the retail market.home decoration products ahome repair products In Thailand and in the future MR.DIY will continue to expand branches in 5 other provinces that do not have complete branches yet. and plans to expand branches in the north-east region and more in the south
This will focus on the growth model with ‘independent’ branches which currently account for more than 66% of all branches in Thailand and are very important to the growth of the brand. do the past MR.DIY Being able to reach a large and diverse number of people For now, MR.DIY has 3 main branch formats:
Detached, size 300 square meters or more, located outside the shopping center, size of the center 300 square meters or more, in the department store shopping center-Express, size not more than 300 square meters.
For the important strategy of MR.DIY is Low Prices Cheap prices are always worth it. The company will focus on finding products at cheap prices for customers. The best selling product groups include home appliances and hardware products. In addition to selling products through branches, MR.DIY will expand its branches more than online sales. Because online sales currently account for less than 1%, there are only 2 channels: Shopee Mall and the brand’s website.
Launching a sectionThe first flagship store in ThailandAt ‘The Mall Life Store Bangkapi’, this is the 700th branch. With an area of 1,285 square meters, it is the largest branch in a department store in three years. There are 15,000 products for sale, aiming to have more than 2,000 customers a day We must keep an eye on the growth. Going in 2025 Whether it will reach the goals set or not!!
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