Original title: “Mr. Red Carpet” was canceled and re-released but not a hit at the box office but a hit with critics
The miracle still hasn’t happened! The film “Mr. Red Carpet” directed by Ning Hao and starring Andy Lau was withdrawn from the Spring Festival schedule and was scheduled to be released on March 15. Only in four days from released which achieved a box office of 6.93 million yuan. the total box office of the film at this time was only 91.05 million yuan, and the box office counterattack failed. On the contrary, the film has received quite lively reviews online, with many netizens expressing their opinion on the quality and schedule of the film.
Increasing the film arrangement will not increase the attendance rate
After “Mr. Red Carpet” was released on New Year’s Day, the box office has been declining. The film announced its withdrawal from the Spring Festival schedule on February 16, the day before the Spring Festival ended, becoming one of four films to be withdrawn from this year’s Spring Festival schedule . Surprisingly, the film crew announced the rescheduling date very quickly, exactly one month after the film was withdrawn.
According to Maoyan Professional Edition data, “Mr. Red Carpet” accounted for 11.6% of the movie schedule on March 15, second only to “Brilliant Her” which was 13.4% among new movies released. There were as many as 41,667 of screenings across the country on that Compared to The 1.3% film schedule on February 17, the last day before withdrawal, has increased significantly. Despite this, the film’s attendance rate on that day was only 1.3%, ranking last among all films released. By March 18, the film’s share of the film schedule had dropped to 5.4%, while its attendance rate of 1% was still last. Currently, the box office has not been able to recover, and it is almost impossible for the film to break through the 100 million yuan box office.
The film crew has also made a lot of preparations for this re-release. Under the film’s Sina Weibo account, the film crew also posted links to two ticket sales platforms, “Taopiao Piao” and “Maoyan”, to facilitate viewers to purchase tickets directly. In response to the current sinking film market, the film studio also changed some of the Cantonese dialogue in the film and adopted a Mandarin version all to facilitate more viewers, but these measures were not in vain.
Judging from the schedule selection, it is clear that the rescheduling of “Mr. Red Carpet” has been carefully considered. The screening of the top film during the Spring Festival is coming to an end, and “Mr. Red Carpet” has already accumulated a certain reputation in the early stage and has not been “delisted” for a long time. It is safe to choose to make a comeback after a month. Even if there are recent popular movies like “The Three Evils”, this movie is still listed first in the movie list. In addition, “The Brilliant Her”, which was released on the same day , is considered a strong film. this premise, “Mr. Red Carpet” still hasn’t achieved a box office turnaround, so we can’t blame it on the scheduling issue, but we have to look for more reasons from the movie itself.
The release of “Mr. Red Carpet” has been full of twists and turns. The film was originally scheduled to be released on November 17 last year, but it was suddenly announced on November 8 last year that it would be rescheduled for the Spring Festival. The film crew then began to vigorously promote the comedy style of the film, hoping to get a share of the Spring Festival film. The box office appeal of Ning Hao and Andy Lau once made people full of expectations. However, judging from the market feedback after its release, the film did not show the relaxed, funny and family-friendly characteristics that should be expected during the Spring Festival. The gap in audience expectations caused the film’s box office dropped quickly, and due to the lack of publicity and the film studio’s schedule eventually, the film flopped at the box office.
Ning Hao encountered the “Waterloo” box office for the first time
“Mr. Red Carpet” can be said to be Ning Hao’s first box office “Waterloo” in his career as a director. In addition to his two early works like “Incense” and “Green Grass”, Ning Hao has repeatedly set new highs at the box office since “Crazy Stone” in 2006. His “Crazy Stone”, “Crazy Race”, “Golden Heist”, “No Man’s Land”, etc. all had good box office results at the time. In 2014, “Heart Blossom Road” directed by him achieved a high box office of 1.169 billion yuan. Although 2019’s “Crazy Aliens” received mixed reviews, thanks to the bonus points of Huang Bo and Xu Zheng, the box office reached 2.213 billion yuan.
In response to the failure of “Mr. Red Carpet” at the box office, netizens also had mixed comments. Many people are confused about the scheduled release of the Spring Festival movie. Netizen “Xiayu JJ” wrote: “Mr Red Carpet” is indeed not a bad film, but it might be more suitable to be called a satirical art film rather than a comedy. Arrogant and greedy scheduling ruined a situation that could have ensured at least one victory between word of mouth and the box office. Isn’t the arrangement of this film a kind of performance art?
The “Theatrical Film Database” blogger believes that the film’s comedic tone is clearly elitist, and it is not a sketch film that Spring Festival audiences like. Following the example of “Let’s Shake the Sun Together”, withdrawing his schedule was the second wrong step. The filmmakers always thought that changing the schedule to a less competitive schedule would draw attention to the work, but how could previously uninterested audiences become interested in it after the schedule change? The previously created enthusiasm will cool off suddenly, and the promotion will have to be reversed in the new schedule, making it difficult to get new marketing points.
Some netizens joked that “one rush, then decline, and three times in total” is the true box office portrayal of “Mr. Red Carpet”.
When changing gears, you still have to rely on quality to win.
“Mr. Red Carpet” currently has an online rating of 6.8, and its reputation is much lower than films such as “It’s Hot”, “Article 20”, “Flying Life 2” and “Reversal of Time ” in this year’s competition. Spring Festival.
Many viewers confirmed the seriousness of the “Mr. Red Carpet” theme. As insiders, whether it’s director Ning Hao or starring Andy Lau, they can satirize various strange phenomena in the entertainment industry. Their courage deserves recognition. But “Mr. Red Carpet” is not a very enjoyable film, and it can even be said that the film is difficult to watch. During the screening, some members of the audience left early, which in itself speaks volumes.
Although the expression of the theme of “Mr. Red Carpet” is in the same way as Ning Hao’s previous works, such as the use of absurd and ironic techniques and some “crazy” quality, on the other hand, it is also a “crazy” ” film. “It’s not like Ning Hao’s previous films”. To summarize, there are three points: First, the film completely abandons the style of genre films that Ning Hao was best at before. Genre packaging is an important element for a film to attract audiences. This is an indisputable fact. However, after watching the entire film of “Mr. Red Carpet”, there is no trace of any genre film. It is more like a narrative and There is no climax or major plot twist in the whole film. This method of storytelling itself is a dangerous behaviour. That is why the audience’ n generally reported that the film’s “plot is bland”.
Secondly, the film is ambiguous in its theme. The theme of the film is about the “loneliness and struggle” of a star who has been played by Andy Lau in the Internet and short video era, or the serious discomfort of the older generation of filmmakers in the “short term, fast” era of fast food . But obviously, Ning Hao did not stick to this theme and tell the story to the end, especially at the end of the film, which used the metaphor of “a pig running around on the table” to convey an unclear intention and Ambiguous. After watching the film, I felt that this story It is very confusing and confusing.
Finally, the choice of actors is also a major failure. Andy Lau’s professionalism is well known, but he is not the best candidate to play the role of Weichi Lau. Let Andy Lau play a star who has been, who makes people unable to enter the drama. Besides, Andy Lau’s temperament is not suitable for this role. Throughout the film, his eyebrows were furrowed and his expression full of tension. It can be seen that he is trying hard to perform, which is very unnatural , and it is difficult to convey the stupidity and comedy of the character Teimlo’n dod. Perhaps the only good thing is that he once invested in the film “Crazy Stone”, which allowed “the two of them to work together in a film for the first time” and achieved good publicity effects in the early stages of the film . But judging from the final effect, this collaboration was clearly a failure.
A total of four films were temporarily withdrawn during this year’s Spring Festival, causing heated discussions. The re-release of “Mr. Red Carpet” has revealed its failure at the box office. Next, “Let’s Shake the Sun” will be re-released on March 30. Among its opponents are “Godzilla vs. Kong: Rise of an Empire” and Hayao Miyazaki’s Oscar-winning “How Do You Want to Live”, in more competitive. Whether or not “Let’s Shake the Sun Together” can make a comeback could inspire the pulling and rescheduling of many films in the future. (Reporter Wang Jinyue)
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