MSD Korea (CEO Kevin Peters) announced on the 17th (Mon) that it has selected actor Kang-Jun Seo as the first commercial model of Gardasil®91, a human papillomavirus (HPV) vaccine for healthy love.
In this year’s new advertisement, actor Seo Kang-joon transformed into Gardasil®9. Seo Kang-jun visits adult men, women in their 40s, and young men and women of various ages and genders who need HPV vaccination and delivers the message ‘I will protect you from HPV’. This advertisement is a humorous concept in the form of series such as “I love you, go now, Gardasil®9” and “Because I love you, go together, Gardasil®9” with the message that everyone who loves, young or old, needs Gardasil®9. was released with Seo Kang-joon’s superb acting.
MSD Korea released a new advertisement video for Gardasil®9 and announced that it would launch a full-scale publicity campaign to improve the awareness of HPV in a wide range of subjects regardless of gender and age. Jaeyong Cho, Executive Vice President of MSD Korea’s Vaccine Division, said, “The severity and importance of HPV-related diseases are increasing worldwide, but there are still people who are hesitant to vaccinate because they are a man, because they are in their 30s or 40s, or because they have sexual experience.” We have created an easy and intuitive advertisement for this purpose.
Actor Seo Kang-joon is a representative youth star, nicknamed ‘face genius’ for his flawless appearance. In the first half of this coming year, he joined hands with writer Lee Soo-yeon of ‘Secret Forest’ and took on the lead role in ‘Grid’ produced by Disney Plus, and it is known that he enlisted on the 23rd of last year (Thursday) and is serving in the military.
As the new advertisement was released in advance, favorable reviews for Seo Kang-joon, who played Gardasil®9, continued. In one community, ‘Please protect my sister’, ‘Seo Kang-jun is so cute’, ‘Seo Kang-joon’s face is convincing’, and ‘low awareness of male HPV vaccination seems to be known through intuitive and fun advertisements’ also did The advertisement will also be released as a TV CF from April to meet a wider audience.
