NASCAR Next Driver: Ram Deal & Future Signings
- NASCAR is focused on expanding its manufacturer lineup in the Cup Series, aiming to reach a level not seen as 2012.
- John Probst, NASCAR executive vice president and chief racing development officer, addressed the manufacturer search.
- Probst believes the Next Gen car,introduced in 2022,is attracting manufacturers as it closely resembles their production models.
NASCAR’s pursuit of new manufacturers is heating up! The exciting news of Ram‘s return to the Truck Series in 2026 is just the beginning. Sources confirm NASCAR is actively courting additional OEMs, with hopes of expanding the Cup Series field beyond its current roster. This shift is largely thanks to the Next Gen car’s design. John Probst, NASCAR’s executive VP, highlights the Next Gen car and the sport’s overall momentum as key factors, while hinting at ongoing talks with other potential manufacturers.A commitment to NASCAR requires ample research and approvals, but the sport’s leadership is clearly optimistic about attracting more brands. News Directory 3 is watching every detail. Discover what’s next for NASCAR’s manufacturer landscape and if we’ll see your favourite primary_keyword and secondary_keyword on the track soon!
NASCAR Eyes More Manufacturers After Ram Truck Series Deal
Updated June 8, 2025
NASCAR is focused on expanding its manufacturer lineup in the Cup Series, aiming to reach a level not seen as 2012. The recent proclamation of Ram’s return to the Truck Series in 2026 has fueled optimism, but NASCAR says its options aren’t limited to Dodge.
John Probst, NASCAR executive vice president and chief racing development officer, addressed the manufacturer search. He noted the significance of Ram’s commitment and indicated progress with another potential manufacturer. Probst emphasized that joining NASCAR requires significant research and high-level approval, making it a weighty decision for any OEM.
Honda has been mentioned as a possibility for NASCAR. Probst believes the Next Gen car,introduced in 2022,is attracting manufacturers as it closely resembles their production models. He also cited the sport’s current momentum as a factor.
Probst estimates a minimum of 18 months is needed for a manufacturer to prepare for NASCAR competition from initial commitment to race day.
“We would love for them to decide to come into NASCAR and even with that, there’s one or two others that we’re a little bit earlier in the discussions, but also, looking pretty positive,” Probst said.
What’s next
NASCAR will continue discussions with potential manufacturers, hoping to expand OEM participation in the Cup Series beyond the existing three.