Fanbase and Fandom’s relationship with the media world has been one that has been created together since the show first appeared. There’s a first book There’s a first play and one of the most loyal fan groups With the work they love, that is, Star Wars fans can be called, which includes different types of media, including films, comics, television series, animation and books, in one of the franchises. And the biggest fan base in the world ever. But when this type of media is very large together with the audience that continues to grow as well, making the interactions of the franchise And the lovers may be close to the point where they can overlap the point of separation the lovers and the media cannot be separated
The fact that media such as Star Wars is relatively old means that many people who grew up with the franchise have become successful enough to be part of new works. Be it actors like Daniel Creig who has played a Cameo role in the film before. Or if the current example is Dave Filoni, who started as a fan until he was chosen by George Lucas (creator of Star Wars) to help create the Star Wars Animation Studio, until now he has been promoted to oversee the production Many TV series Including being about to direct his first Star Wars film.
But maybe the movie franchise With my love, I didn’t get on as well as I thought. With increasing proximity in the age of the internet, it makes talking and criticizing, or in many cases, cursing, new works. It has become more visible and easier For example, Star Wars itself is often hit In 2017, when The Last Jedi was released, it was considered a big change for the Star Wars fan group because it causing the fandom to be split into two sides. . That’s the original fan base that wanted to keep Star Wars, tell the same stories. Keep it classic and a fan base that wants to see new things And new stories, new formats in the universe they love has caused so much discussion online that it has affected the work behind the screens of the next film “The Rise of Skywalker”, changing directors, casting new scripts, changing… Title This is the studio’s attempt to make everyone’s wish come true, causing the film to be seen as a mess by the majority of fans. Not only because Stu wants to make everyone happy, negative and positive reactions from fans are very strong. It can also make the studio shake. and fan behavior in many online worlds People make fans even I myself am afraid to join the conversation.
An interesting case is the character Anakins Skywalkers, the actor Hayden Christiansen was already a Star Wars fan before taking on the role, although he was teased at first because of his very funny dialogue. But as time passed, he became one of the actors who got love from fans. It is very important every time he returns to play a part in other projects.
But the same cannot be said for the experiences of actors like Jake Lloyd, who played young Anakin Skywalker, who was affected by negative reactions from fans. In an age where the internet no longer has security zones like today. Including being surrounded by reporters at just 8 years old, he had to grow up with stress. until it caused him to have mental problems Another actor who received negative reactions from fans. One such example is Kelly Marie Tran as Rose Tico in The Last Jedi, who has been criticized by fans as a tool for pushing aside differences. Or as many people call it, “cramming” in Asian actors. that fans have a negative bias Including racist comments. The fact that she was of Asian descent made her discouraged from acting. and turned off all his social media channels Repeating what happened to Ahmed Best, Jar Jar Bink actor from Star Wars: Prequal , who received a lot of criticism from fans. Until I got discouraged too.
But fans aren’t just there to defend, criticize or follow these franchises. Many communities still gather to organize various activities. As with Star Wars itself, there is an organization called the 501st Legion, or Vader’s Fist, which is a non-profit organization founded by Albin Johnson and Tom Crews in 1997 as a group of Closplay players who wear up like soldiers. and Imperiel workers, the villains(?) in the story but in our world, the 501st use their common love for Star Wars to raise donations. or charity work, which means that in 2004 in Timothy Zahn’s book Suvivor’s Quest the 501st was mentioned as a group in the Star Wars universe, bringing fans to the world they love for the first time. Since then, the 501st has collaborated with studios on movies, TV series, and more, but remains committed to philanthropy. This group started in America and has now expanded to 59 countries around the world. And one of them is our Thailand with the 501st Thailand group, led by Mr. Art-Athit Rujirawat, a die-hard Star Wars fan who was chosen by the Thailand 501st group to represent Thailand to march with George Lucas in 2007. Due to the good relationship between the fans and the studio, the 501st group is considered an excellent group.
However, we can see that the power of fandom today has a significant impact on media producers. Fear of maintaining a fan base But they also want to create new ideas, which makes it even harder to find a path to create them in the age of social media. Both comments ran fast and violently, making it possible for creators and big studios to do so or small indie creators It’s hard to ignore what people might say about our work online. When it comes to being a fan Differentiating media production from our preferences Criticizing the work of what we love is not a problem. But when criticizing there is no analytical thinking behind it. It is easy for our voices to undermine someone’s intentions. Until sometimes we have to look back at the power the media has on people like us. And most importantly, the power that people like us have over the media. Knowing that in many ways Sometimes our actions as “lovers” can be more powerful than we think.
“May the 4th Be With You”
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