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Netflix’s KPop Demon Hunters Lands Landmark Toy Deal with Mattel and Hasbro

The netflix sensation KPop Demon Hunters will take⁣ over ⁢toy store ‍shelves next year,with the streaming giant inking what it calls an “unprecedented” and “industry-first” deal with both Mattel and Hasbro for a slew of toys, collectibles, games and consumer ⁢products based on the franchise.

The company says that ⁤Mattel and hasbro will be named ‍global co-master toy licensees, giving each company exclusive rights to develop, manufacture and distribute products based on the animated film, beginning in⁢ 2026.

Mattel is developing products across multiple categories, including dolls, action figures, accessories, collectibles, playsets, and collaborations with co-brands.Hasbro’s categories span special feature ‍plush, youth electronics and ⁤role play, among other ⁢categories, with ‍a special KPop Demon Hunters edition of Monopoly Deal⁢ the first product to launch, shipping in January. ⁣Other products will ‍roll out throughout the year ⁣and into the holidays.

“KPop Demon Hunters unleashed a global fan frenzy – we’re talking dancing, singing, and more screaming than anyone was ⁣emotionally prepared for,” said Marian Lee, Netflix’s CMO. “HUNTR/X showed us that a truly great⁢ trio is more than the sum of its parts. Netflix, mattel ⁤and Hasbro joining forces on this first-of-its-kind collaboration means fans⁤ can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to ‍humanity. as Rumi, Mira and Zoey say – for the fans!”

KPop Demon Hunters was a surprise sensation for Netflix⁤ after it was released over the⁤ summer, ultimately becoming the most popular film ⁢in the history of the platform.The film was produced by Sony Pictures as part of a slate sold to Netflix, but outside of some music rights (the music is, in fairness, quiet catchy), Netflix owns the intellectual property.