Netflix Tops Instagram, Amazon Prime Rules YouTube
- The Story agency released its Story Charts for YouTube, TikTok, and Instagram, ranking brand performance for the frist quarter of 2025.
- Netflix secured the top spot on Instagram with an average score of 98, according to the Story Charts.
- On YouTube, Amazon Prime Video emerged as the leading brand, achieving an average score of 86.35.
Table of Contents
The Story agency released its Story Charts for YouTube, TikTok, and Instagram, ranking brand performance for the frist quarter of 2025.
Instagram: Pirate Travel, Amazon Prime, and Netflix Top Charts
Netflix secured the top spot on Instagram with an average score of 98, according to the Story Charts. Amazon Prime ranked second with a score of 96, followed by Pirate Travel in third place with 94.
YouTube: Amazon Prime Video Takes First Place
On YouTube, Amazon Prime Video emerged as the leading brand, achieving an average score of 86.35. Disneyland Paris secured the third position with a score of 78/100, while Unisport claimed second place with a score of 81/100, according to the Story Charts.
TikTok: Duolingo Dominates
Duolingo demonstrated a strong performance on TikTok, earning a perfect score of 100/100 and the top ranking. Netflix followed in second place with a score of 94, and prime Video secured the third position with a score of 89, according to the Story Charts.
Methodology
The Story agency’s rankings are based on an analysis of brand account performance, considering factors such as views, posts, engagement, subscriber growth, and other platform-specific metrics. The weighting of these factors is adjusted for each platform. For example, engagement is weighted more heavily on TikTok than on YouTube, according to the agency.
Luxury brands were excluded from the rankings to avoid biases due to their international audience, which the agency deemed difficult to compare to other accounts. The Story Charts do not yet offer a unified classification across YouTube and tiktok, as not all brands maintain a presence on both platforms.
welcome to an in-depth look at the top-performing brands on social media for Q1 2025! We’ll delve into the data released by The Story agency, exploring the leaders on Instagram, YouTube, and TikTok.
What are the Story Charts?
The Story agency publishes the Story Charts, which rank brand performance on various social media platforms. These charts are based on a comprehensive analysis of brand account performance, examining factors like views, posts, engagement, and subscriber growth, assigning scores out of 100.
Which Brands Topped the Instagram Rankings in Q1 2025?
Instagram’s Top Performers
Netflix secured the top spot on Instagram with an notable average score of 98, according to the Story charts. Amazon Prime followed closely in second place with a score of 96, while Pirate Travel secured third with a score of 94.