NHN Dong-A Ilbo’s 168-Hour Game Streaming Strategy
- Companies across various sectors are increasingly utilizing new media platforms to connect with audiences.
- NHN, a game developer, has garnered attention for its strategic use of new media.
- NHN's game media communication team, known as the Gemiker Team, spearheads these efforts.
NHN taps New Media to Boost Game Engagement
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Companies across various sectors are increasingly utilizing new media platforms to connect with audiences. Game developers, in particular, are rapidly adapting to this trend, employing channels like YouTube, TikTok, X (formerly Twitter), and Facebook to engage players.
NHN’s innovative Approach
NHN, a game developer, has garnered attention for its strategic use of new media. The company notably streamed “Hangame Poker” on YouTube for 168 consecutive hours leading up to the launch of its new title, “Dachist Days.” This initiative is part of NHN’s broader effort to leverage new media for game promotion and community building.
Gemiker Team Leads the Charge
NHN’s game media communication team, known as the Gemiker Team, spearheads these efforts. Led by Ko in-gyu,a former professional “StarCraft” player and commentator familiar to e-sports enthusiasts,the team focuses on creating engaging content.
The “Hangame Poker” YouTube channel’s growth exemplifies the Gemiker Team’s success. By creating content that breaks down barriers and challenges stereotypes associated with web board games, the team has attracted a new generation of players. Once perceived as games for older demographics, web board games are now gaining traction among younger audiences thanks to innovative content and emerging players.
“Hangame Poker” YouTube Channel Surpasses 100,000 subscribers
The “Hangame Poker” YouTube channel’s popularity, evidenced by surpassing 100,000 subscribers, is attributed to its appeal to younger viewers. The channel incorporates trends like virtual characters and e-sports elements. for instance,a friendly character known as ”삥” has resonated with users,contributing significantly to subscriber loyalty.
Offline e-sports events featuring expert analysis and commentary also contribute to the channel’s content. Yoo Dae-hyun, the team head, brings extensive e-sports experience from his background in “StarCraft,” further enhancing the channel’s appeal. These elements, combined with short-form content and consistent streaming, have fueled the channel’s success.
“Dachist Days” Sees 168-Hour Streaming Event
The Gemiker team extended its efforts beyond web board games to NHN’s new title, “Dachist Days.” During the game’s global testing phase,the team streamed the game for 168 hours,showcasing various aspects of the gameplay.
The global test, which ran from Feb. 25 to March 4, featured continuous streaming by the Gemiker team. The broadcast highlighted different facets of “dachist Days” from start to finish.
The streaming event involved not only the Gemiker team but also other NHN employees interested in games and streaming.This collaborative approach created a lively and engaging broadcast. Viewers gained valuable insights and tips, interacted with streamers in real-time, and expressed their enthusiasm for “Dachist Days.”
The continuous streaming is viewed as a strategy to closely engage with “Dachist Days” players. The Gemiker team also created short-form content that contrasted with the game’s dark atmosphere, further piquing interest. The streaming event proved triumphant in fostering communication with players interested in zombie apocalypse and shooting RPG genres.
The Gemiker Team plans to continue experimenting with various content formats to ensure the success of “Dachist Days” following its open beta launch in late April. The team is prepared to leverage its expertise in user engagement to deliver tailored content.
According to an NHN official, the company aims to provide enhanced services by engaging with users and incorporating their feedback through new media.NHN plans to introduce customized content across various platforms, including YouTube, in conjunction with the launch of “Dachist Days.”
NHNS New Media Strategy: Boosting Game Engagement
Q: How is NHN using new media to enhance game engagement?
A: NHN, a game developer, is strategically leveraging new media platforms like YouTube to connect with players, promote games, and build communities. They’re employing innovative approaches,such as long-form streaming and tailored content,to reach a wider audience.
Q: What specific new media platforms is NHN using?
A: while the article doesn’t list every platform, it specifically highlights YouTube as a key tool. The article also mentions a broader trend of developers using platforms like TikTok, X (formerly Twitter), and Facebook.
Q: what motivated NHN to embrace new media for its games?
A: The article suggests NHN aims to connect with a broader audience, foster community, and provide players enriched services by incorporating user feedback through new media.
Q: Can you give an example of NHN’s innovative approach?
A: Yes, NHN streamed “Hangame Poker” on YouTube for 168 consecutive hours leading up to the launch of “Dachist Days.” This long-form streaming was a central part of their effort, showcasing the game to a global audience.
Q: What is the Gemiker Team, and what role do they play at NHN?
A: The Gemiker team is NHN’s game media interaction team. Led by Ko in-gyu, a former “StarCraft” player, the team focuses on creating engaging content for platforms like YouTube. They are responsible for the “Hangame Poker” channel and the promotion of “Dachist Days.”
Q: How accomplished has the Gemiker Team been in attracting new players?
A: The success of the “Hangame Poker” YouTube channel exemplifies the success of the gemiker team. The team has successfully attracted a new generation of players.
Q: How did the “hangame Poker” YouTube channel attract younger viewers?
A: The channel incorporates trends like virtual characters and e-sports elements. these elements resonate with younger audiences and are credited with fueling subscriber loyalty and making web board games more appealing to them.
Q: What is the importance of the “Hangame Poker” YouTube channel surpassing 100,000 subscribers?
A: Surpassing 100,000 subscribers on the “Hangame Poker” channel demonstrated its popularity and success in attracting and retaining viewers, specifically younger audiences. This subscriber base provides a strong foundation for future engagement efforts.
Q: How did the Gemiker Team promote “Dachist Days”?
A: the Gemiker Team extended its efforts to “Dachist Days” by streaming gameplay for 168 hours during its global testing phase (Feb. 25 to March 4). They created short-form content contrasting the game’s dark atmosphere.
Q: Did the streaming event for “Dachist Days” involve any special strategies or features?
A: Yes, the streaming event featured:
Continuous streaming to closely engage with players.
Input from other NHN employees interested in games and streaming for a collaborative broadcast.
Interaction between viewers and streamers in real-time.
Short-form content that contrasted with the game’s atmosphere to pique further interest.
Q: What is Ko in-gyu’s background, and how does it benefit the Gemiker Team?
A: Ko in-gyu is a former professional “starcraft” player and commentator. His experience and familiarity with e-sports helps in crafting engaging content.
Q: Who is Yoo Dae-hyun?
A: Yoo dae-hyun is the team head, who brings extensive e-sports experience from his background in “StarCraft,” further enhancing the channel’s appeal.
Q: What are NHN’s future plans for the use of new media?
A: The Gemiker Team plans to continue experimenting with various content formats to ensure the success of “Dachist Days” following its open beta launch in late April. NHN aims to introduce customized content across various platforms, including YouTube, to engage users and incorporate user feedback.
Q: What key elements have contributed to the success of NHN’s new media strategy?
A: The article highlights several key factors:
* Long-form Streaming: 168-hour YouTube streams for “Hangame