Nidec’s involvement in mini pure electric vehicles (EV) Motor market. Densan has developed a small and inexpensive motor with low output power by using the world’s largest and most powerful precision small motor technology. It is planned to realize mass production in the near future. Mass production of motors for electric motorcycles has already started. In the future, Densan will aim at “life transportation” between homes, workplaces, and shopping locations.Strive to2025Achieved by motors for mini pure electric cars and electric motorcycles2000Billion yen in sales.
“We are actively investing in the field of mini pure electric vehicles. We think we can start mass production in the near future.”10moon26Nidec President Shigenobu Nagamori emphasized this at the online financial report briefing.The background of the active development of small pure electric vehicles and electric motorcycles is that the company believes that with emerging market countries as the center, mini pure electric vehicles will be660ccSuch as small vehicles under the following conditions), it is becoming popular as a means of life transportation. According to Densan, it has been negotiated for the purchase of mini pure electric car motors in China.
Mini pure electric vehicles have achieved low prices by reducing the endurance distance and top speed performance.One of the examples that Densan pays attention to is SAIC-GM-Wuling Automobile2020The small pure electric vehicle “HongguangMINI EV“.This model cuts its performance and keeps the price at RMB3.76Starting at 10,000 yuan, they are very popular, and their monthly sales once surpassed Tesla’s pure electric vehicles. Densan believes that the potential demand for such pure electric vehicles is great.
| Hongguang MINI EV |
Yongshou Shigenobu has always emphasized that “the price of cars will be reduced due to electrification.5Divide1“. He believes that in the field of pure electric vehicles with fewer parts than gasoline vehicles and other internal combustion engine vehicles, new competitors have poured in, which will destroy prices.In addition, not only high-performance cars equipped with automatic driving functions, but also Hongguang that reduces the price through the minimum performance requiredMINIMini pure electric vehicles will drive growth.
Densan supplies high-end pure electric vehicles, etc., and is mass-producing system products that combine motors and gears. “E-Axle“.Used forE-AxleThe maximum output power of the drive motor is100～200kilowatt.The output power of the drive motor used in mini pure electric vehicles is generally about20kilowatt. If the output power is different, the design of the motor will also change. Densan believes that it can make use of its superior technology and experience in precision small motors.
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| “E-Axle” with a maximum output power of 200 kilowatts.The output power of products for mini pure electric vehicles is expected to be about one-tenth |
On the other hand, the market for mechanical hard disk motors, etc., which drove Densan’s growth in the past, is expected to shrink. Densan plans to change its factories in China and Southeast Asia from the production of hard disk motors to mini pure electric vehicles and electric motorcycle motors.
Yongshou Shigeobu pointed out, “The (potential) pure electric vehicle market is5100 million vehicles,6100 million vehicles.one of them7～8Become a low-priced car”, emphasizing that “100Ten thousand yen (approximately RMB5.6Pure electric vehicles around RMB 10,000 will continue to appear in the future, triggering price competition.” Focusing on the official arrival of the era of pure electric vehicles, Densan has begun to challenge and change the motor business model that has been maintained since its establishment.
Nihon Keizai Shimbun (Chinese version: Nihon Chubunnet) Kyoto Branch Juntaro Fukutomi
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