Nielsen Gauge Ratings August 2025
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Streaming Viewership Declines in August 2025, Linear TV Gains Ground
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Nielsen’s August 2025 Gauge report reveals a shift in media consumption, with streaming experiencing its first monthly decline in six months while broadcast adn cable television saw increases. The report, covering the period from July 28, 2025, to August 31, 2025, indicates a potential plateau in streaming’s dominance.
Published September 22, 2025, at 04:04:21 UTC.
Key Findings from Nielsen’s August 2025 Report
Overall streaming consumption decreased in August 2025. Netflix maintained its lead, but even it saw a slight dip. The report highlights a complex media landscape where traditional television isn’t disappearing as quickly as some predicted.
Streaming Platform Performance
Netflix remained the dominant streaming platform, holding a 31.8% share of total television consumption in August, a decrease of -0.3% from July. Disney+ also experienced a decline, falling by -0.4% to 8.8%. Paramount Global’s streaming platforms, including Paramount+ and Pluto TV, held steady at 2% for the month.
Peacock, NBCUniversal’s streaming service, decreased by -0.2% from july, finishing at 1.4%. Warner bros.Revelation’s streaming services,HBO Max and Discovery+,also declined by -0.1% to 1.4%. The “other streaming” category saw a -0.2% decrease, ending at 6.4% in August.
| Streaming Service | August 2025 Share (%) | Change from july 2025 (%) |
|---|---|---|
| Netflix | 31.8 | -0.3 |
| Disney+ | 8.8 | -0.4 |
| Paramount+ / pluto TV | 2.0 | 0.0 |
| Peacock | 1.4 | -0.2 |
| HBO Max / Discovery+ | 1.4 | -0.1 |
| Other Streaming | 6.4 | -0.2 |
linear TV Rebounds
In contrast to the streaming decline, broadcast television saw a gain of +0.6%, reaching 22.4% of total TV consumption. Cable television also experienced a modest increase of +0.3%, finishing at 34.4%. This marks a disruption in the downward trend that had been affecting linear TV as May 2025.