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NIKE Announces New Global Leadership Appointments - News Directory 3

NIKE Announces New Global Leadership Appointments

January 20, 2026 Robert Mitchell News
News Context
At a glance
  • has announced a series of geography leadership‍ appointments, effective immediately.
  • Sarah Mensah has been appointed as the⁤ Vice President and General Manager of Nike EMEA (Europe, Middle East & Africa).
  • Frank⁤ Cook has been named as the Vice President ⁣and General Manager of Nike Pacific.
Original source: cityam.com

“`html

Tuesday 20 January 2026 10:01 pm

To: Lst-Global

From: EHill

Subject: ⁢Leadership Announcements

Team,

In recent months, the Senior Leadership Team has benefited from having our Geography VP/GMs at the ⁢table helping us move faster⁤ and bringing us closer to athletes* in both countries and marketplaces around the world.

As we continue to drive our ⁢Win Now actions and stand up our Sport Offense,I’d like⁤ to share several critically important leadership changes across three of our Geo VP/GM roles.

EMEA

Carl Grebert, a true legend on our team, has decided to retire after nearly 30 years of service and leadership across global, country ⁣and geography roles across the company. Carl shared his ⁢thinking‍ with me some time ago, and I’m deeply grateful he helped guide⁢ us through my⁤ first year and thoughtfully worked with us to identify his successor.⁣ To say Carl is beloved is an understatement. But more than that, his career and leadership are deeply inspiring. When Carl joined Nike in ⁢1997 (the year of the Bulls’ infamous Flu Game and Tiger’s first Masters) Nike was still out to prove itself and its role in the ⁤world.

If you look at what we’ve proven since-that athletes* don’t just ⁣endorse culture, they shape it; that taking a point of view like⁤ Just Do⁣ It beats playing it safe; and that sport is a mirror of society, not just an escape from it-you’ll find‍ Carl in‍ the stands, on the field, and in the highlight reels of this company. He was often behind the ‍scenes but always focused‍ on making Nike better. ⁢As we work⁣ to invite more people into the world of sport, I know we can draw lessons from Carl’s career, and ‍I⁣ look forward to doing⁣ so as we celebrate and thank him for everything he’s given this company.

With Carl’s retirement, I’m excited to share that César Garcia will become‍ our new VP/GM of EMEA, effective February 2.

César started at Nike nearly 25 years ago as an EKIN in Spain and has since built a ⁢critical ability to connect product, sport, and marketplace into one integrated system. He’s led through moments of growth and moments of⁤ reset across geographies and businesses and is known for bringing clarity where things are complex, and momentum where teams need it most.

Most recently, César ⁢helped integrate merchandising, sport priorities, and ‍analytics to sharpen how ⁣we serve athletes* and scale innovation. Earlier in his career, his general management experience across Asia Pacific & Latin america, Global ⁣Running, and‍ Western Europe shaped him into a leader who understands how local culture, global strategy, and execution meet on the ground.

César is a builder. He sets a⁤ clear bar, develops strong teams, and moves ⁤with intent. That combination makes him the right leader for EMEA at ⁤this moment. You can read more about César’s background‍ and experience here.

Am

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Our focus remains on ⁣what ⁤we can⁢ control – serving the athlete, innovating relentlessly, and executing our Win Now actions, and position NIKE, Inc. to continue having impact in the⁤ way only we can.

My best,

Elliott

President & CEO, NIKE, Inc.

About NIKE, Inc.

NIKE, Inc., headquartered in Beaverton, Oregon, ⁣is the world’s leading designer, marketer and ‍distributor of authentic athletic⁣ footwear, apparel,⁤ equipment and accessories for a‍ wide variety of sports and fitness activities. Converse,⁢ a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more details, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at https://investors.Nike.com/.⁣ Individuals can also visit https://about.Nike.com/ and follow NIKE on LinkedIn, Instagram and YouTube.

For ‍imagery/executive headshots, please visit:

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