Nike Dominates Limited Edition Peer-to-Peer Marketplace with Collaborative Sneakers
By Jeong In-ji | Money Today Reporter
In the first half of this year, Nike emerged as the most sought-after brand in the limited edition peer-to-peer (C2C) Soldout marketplace. The brand showcased high performance in both the ‘highest increase in sales’ and ‘highest sales’ categories. According to Musinsa, a peer-to-peer transaction service, Nike sneakers were the top performers among products traded on ‘Soldout Trade’ from January to June.
Leading the pack was the ‘Nike SB Dunk Low Ben,’ a limited edition sneaker that witnessed a staggering increase of 1372% in resale value compared to its initial release price. Another standout collaboration between Nike and the renowned American confectionery brand ‘Ben & Jerry’s’, this shoe features a vibrant yellow swoosh and colorful patterns reminiscent of melting banana ice cream. Originally priced at 129,000 won, the average selling price soared to around 1.77 million won during the first half of this year through individual transactions.
Claiming the following places were limited edition sneakers created in partnership with acclaimed American rapper Travis Scott. These sneakers commanded significant resale price increases, with the Air Jordan 1 High OG SP Travis Scott Fragment Military Blue taking second place with a rise of 1331%. The Air Jordan 1 Retro Low SP Travis Scott (1131%), Nike SB Dunk Low Travis Scott (1055%), and Air Jordan 1 Low OG SP Travis Scott Fragment Military Blue (1042%) also experienced more than tenfold increases in resale prices compared to their release prices.
Irrespective of price, the ‘Air Jordan 1 Retro High OG Chicago 2022,’ released by Nike last year, clinched the title of the highest trading volume. This model is a reproduction of the iconic ‘Jordan 1 OG Chicago’ initial release in 1985 and gained immense popularity after its December launch. The ‘Killer Whale,’ colloquially known as the Nike Dunk Low Retro White Black, secured the second spot in terms of trading volume.
Completing the top five were the Air Jordan 1 Retro Low OG SP Travis Scott Sail & Regerok, Nike Dunk Low Fog Gray Retro, and Apple AirPods Max Silver (the officially released product in Korea).
A representative from Soldout commented, “Nike’s noteworthy collaborative efforts have translated into popularity in the limited edition peer-to-peer transaction market as well. We strive to ensure a seamless trading experience for customers through swift and accurate inspections.” He further stated, “We are committed to delivering the best service possible.”
[저작권자 @머니투데이, 무단전재 및 재배포 금지]
Money Today Reporter Jeong In-ji | 2023.09.12 10:56
By far the most featured brand in the limited edition peer-to-peer (C2C) Soldout (Musinsa) marketplace in the first half of this year was Nike. Nike sneakers were high in the ‘highest increase in sales’ and ‘highest sales’ categories. According to Musinsa on the 12th, among products traded on ‘Soldout Trade’, a peer-to-peer transaction service, in the first half of this year (January to June), the product with the highest increase in resale value compared to the release of the price was the ‘Nike SB Dunk Low Ben’, with an increase of 1372% It’s ‘Anne Jerry’s Chunky Donky’.
These shoes were created through a collaboration between the famous American confectionery brand ‘Ben & Jerry’s’ and Nike, and are a product that stands out with its yellow swoosh and colorful colors that look like melting banana ice cream. When it was first released in the summer of 2020, the price was 129,000 won, but the average selling price rose more than 13 times to about 1.77 million won through individual transactions in the first half of this year.
Second to fifth place was taken by limited edition sneakers that collaborated with the famous American rapper Travis Scott. Resale prices rose 1331%, including the Air Jordan 1 High OG SP Travis Scott Fragment Military Blue, △Air Jordan 1 Retro Low SP Travis Scott (1131%) △Nike SB Dunk Low Travis Scott (1055%) △Air Jordan 1 Low OG Prices of SP Travis Scott Fragment Military Blue (1042%) etc. have all increased more than 10 times compared to the release price.
Regardless of the price, the product with the highest transaction volume was the ‘Air Jordan 1 Retro High OG Chicago 2022’, which Nike released last year. This model is a reprint of the ‘Jordan 1 OG Chicago’, which was first released in 1985, and was released in December last year and gained great popularity. Next, the Nike Dunk Low Retro White Black, nicknamed ‘Killer Whale’, was second in the ‘highest trading volume’.
The remaining 3rd to 5th places were △Air Jordan 1 Retro Low OG SP Travis Scott Sail & Regerok △Nike Dunk Low Fog Gray Retro △Apple AirPods Max Silver (product officially released in Korea).
A Soldout official said, “Nike, which has attracted attention for its iconic collaborations, seems to be gaining popularity in the limited edition peer-to-peer transaction market as well,” and added, “We conduct fast and accurate inspections to provide customers with an experience where they can trade limited edition products with confidence.” “We will do our best to provide a service,” he said.
[저작권자 @머니투데이, 무단전재 및 재배포 금지]
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