Despite criticism of some ‘Chinese tourists boycotting Shinsegae’
‘I hate beans’ comments six times
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▲ Jung Yong-jin, Vice Chairman of Shinsegae Group.
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▲ Shinsegae Group Vice Chairman Jung Yong-jin posted on his Instagram on the 18th, “I really hate beans,” while unveiling a shot of the Major League All-Star uniform from Choo Shin-soo.
Jung Yong-jin’s Instagram
Since Jung Yong-jin, vice chairman of Shinsegae Group, wrote a post on his personal social media (SNS) saying ‘I hate the Communist Party’, he has been drawing attention by leaving comments like ‘I hate beans’ every day. Vice Chairman Jung Yong-jin continued his remarks six times since the 15th. Shinsegae Group is known for its large sales from China, such as department stores and duty-free shops.
On the 19th, Vice Chairman Jung Yong-jin shared the news that pointed out that the ‘Communist Party’ remarks would cause damage to shareholders and antipathy to consumers, and then wrote, “Kong Kong, Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong Kong” Along with a picture of Japanese-style kimbap futomaki, he said, “I ate futomaki when I was full after eating just one. Today too, I’m bean-kong-kong-kong-kong-kong.” As of the 20th, the post that shared Futomaki photos and news was deleted from the account, but the post that shared it spread across several bulletin boards.
On the 15th, Vice Chairman Chung took a photo of two men wearing red hats and holding a red wallet, saying, “It feels like a communist party, so please don’t get me wrong. Pizza is Jackson Pizza. I hate the Communist Party.”
Along with his photo, he also posted, “I really hate beans #nopaku”. ‘Kong’ is an expression that refers to the Communist Party in a roundabout way, and it is a sound word for ‘No Back’, which means ‘I will not back down no matter what others say’. He posted a picture of a chair with ‘DUO BACK’ written on the back of the chair and wrote, “I have to change Duo to no.
When there was a reaction concerned about the repercussions in China, Vice Chairman Chung re-posted on the 17th, “I really hate soybeans” along with a captured photo of an article that mentioned the possibility of a boycott of Chinese people by mentioning the Communist Party. In addition, he said, “I learned this way in elementary, middle, and high school,” he said, citing a part of the National Education Charter that “The patriotic people who are devoted to anti-communism are our way of life.”
▲ Jung Yong-jin’s Instagram
‘I’m sorry. Repeat ‘thank you’ and deleteIn the meantime, Vice Chairman Chung posted on Instagram, “I’m sorry. Repeatedly repeating the phrase ‘thank you’ became controversial. President Moon Jae-in wrote in his guestbook in commemoration of the victims of the Sewol Ferry while he was a candidate, “Your soul has become a million candles. I’m sorry. It was pointed out that it may have been a parody of the tribute written “Thank you.” In the past, President Moon’s representative explained, “I’m sorry that I couldn’t save myself as an adult in this country, and I’m grateful because I realized that our society puts people ahead of profits and created opportunities over and over again.”
Although it was pointed out that Vice Chairman Chung’s expression was insulting to the deceased, Vice Chairman Chung still posted a photo and wrote “Sorry” and “Thanks you” in English to say “I’m sorry, thank you.” These words have now been deleted.
As the criticism continued, Vice Chairman Jung Yong-jin said, “I usually sweep my glasses up with my middle finger. It’s long and comfortable. It’s hard,” he wrote. He continued, “We also need to change habits that are more than 50 years old. Now I’m going to upload it with the shortest finger.” As the criticism of the phrase continued, it was actually a misunderstanding, but it seems to indicate that they would stop.
Hwang Hee-doo, a political YouTuber, said, “I don’t know if I’m dreaming of someone like Elon Musk, who has recently been controversial. There is also a reaction that is called the limit,” he said.
At the opening of TBS’ ‘News Factory’, which he hosts, Kim Eo-jun said, “What happens when a chaebol does Ilbe? It’s just Ilbeda.” Shinsegae’s side stated that the SNS post was a misunderstanding stemming from the everyday words “I’m sorry, thank you.”
On the other hand, Garosero Research Institute, which produced ‘Musical Park Jeong-hee’, followed them and publicly supported Vice Chairman Chung, who came to see the musical. Garosero Research Institute said, “Vice President Yong-jin Jung is so cool.” “I will only use E-Mart from now on. I will love SSG Landers as much as LG Twins. If I go to a department store, I will only go to Shinsegae Department Store.”
By Kim Yu-min, staff reporter planet@seoul.co.kr
