North Korea’s external propaganda media started promoting ‘Pyongyang Bibimbap’ as a recommended menu for tourists. There is analysis that North Korea is trying to increase tourism revenue by capitalizing on the craze for bibimbap, a representative of ‘K-food’.
The May issue of North Korea’s external propaganda monthly magazine ‘Geumsugangsan’ highlighted Pyongyang bibimbap sold at the ethnic restaurant in Pyongyang’s Rakrang Museum. It is a stone pot bibimbap that is perfect for serving. /happy news
On the 4th, Pyongyang Bibimbap, which is sold at the ethnic restaurant of the Pyongyang Rakrang Museum, was featured in the May issue of North Korea’s monthly magazine for external propaganda, ‘Geumsugangsan’.
The media said about bibimpap, “It is one of the traditional foods,” and “It is a food that is eaten by mixing steamed white rice with stir-fried beef, chicken eggs fried chicken, and various vegetables.”
He explained that the topping consisted of mung bean sprouts (bean sprouts), water parsley, mushrooms, soaked ferns, bellflower root, and pine mushrooms, and at the end, lightly sprinkled with roasted seaweed powder and to serve with clear soybean soup, nabak kimchi, and red pepper paste.
Looking at the pictures released by the media, ‘Pyongyang Bibimbap’ was a perfect stone pot bibimbap topped with a fried egg. However, the media said about Pyongyang bibimbap, “In Pyongyang, Haeju, and other regions, bibimbap is commonly eaten after various ceremonial events such as festivals, feast days, and ancient rituals, and even during floods, droughts and wars are claimed.
He explained, “Today, Pyongyang bibimbap is recognized as a beneficial health food that can absorb nutrients from different foods equally, and it is widely distributed to many countries in Asia, Europe and America.”
This part makes you feel as if Dolsot Bibimbap, which is enjoying worldwide popularity due to the K-food craze, claims to be North Korea’s unique food, ‘Pyongyang Bibimbap’.
Bibimbap recipe is the most searched global Korean food on Google last year. If you search for ‘bibimbap’ in Hindi on Google, posts like ‘bibimbap recipe from Descendants of the Sun’ will appear. As Korean content becomes more popular, interest in Korean food featured in dramas also increases, leading to an increase in global searches.
Meanwhile, there is an interpretation that North Korea claims the legitimacy of bibimbap under the name ‘Pyongyang bibimbap’. The Korean Central News Agency reported in December last year, “Pyongyang bibimbap has been registered as ‘local intangible cultural heritage.’
North Korea’s food promotion is interpreted as an attempt to attract tourists and accelerate foreign exchange earnings. Since the summit between North Korean Chairman Kim Jong-un and Russian President Vladimir Putin in September last year, North Korea has opened its borders to Russia and is accepting tourists. On the 2nd of this month, Chinese government students were allowed to enter the country.
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