Novi AI: New AI Creative Studio Launches with Video & Image Tools

Novi AI has transitioned to an independent AI Creation Studio, marking a strategic repositioning for the company previously operating as a project within iMyFone. The move signals a broader ambition to serve a wider range of creative professionals and businesses with a unified platform for AI-powered content generation.

From Niche Tool to Comprehensive Suite

The shift to independence follows a period of rapid evolution. Originally focused on automated video production, Novi AI has expanded into a comprehensive creative suite. As a standalone entity, the company aims to respond more quickly to the needs of its international user base and accelerate product development. This transition was officially announced on February 8, 2026.

All-in-One for Creatives and Marketing

The studio is targeting a diverse audience including YouTubers, digital marketers, educators and small to medium-sized businesses. The goal is to make professional-quality video and image production accessible even to users without prior editing experience. Novi AI aims to streamline workflows by consolidating multiple AI models into a single environment.

The platform offers a variety of functions, ranging from text-to-video and photo-to-video conversion to an AI character designer. Users can design and animate their own figures, and also customize background music, voiceovers, and subtitles. The platform is capable of generating long-form videos up to ten minutes in length with high-quality rendering.

A Competitive Landscape

The launch occurs within a highly dynamic and competitive market. Competitors such as Google with its AI Studio and the Chinese firm Kuaishou with its Kling 3.0 model are also driving the development of multimodal AI. This intensifying competition underscores the rapid pace of innovation in the field.

Technology is advancing rapidly, with major players like OpenAI and Anthropic regularly releasing more powerful models. Novi AI is positioning its focus on a practical, integrated workflow as a potential differentiator. The company’s platform integrates multiple leading AI models – including Seedream, PixVerse, Wan, Veo, Jimeng, Banana, Sora, Hailuo, Vidu, and Kling – into a single workflow.

However, success hinges not only on technology. The increasing regulation and public debate surrounding deepfakes and synthetic media present all providers with ethical challenges. Novi AI must navigate this tension between innovation and responsible use. The company’s product lead stated that the transition to independence “allows us to focus entirely on how creators actually use AI in real-world workflows,” rather than offering fragmented tools.

Financial Model and Recent Updates

Novi AI is financed through a coin-based subscription model, where users purchase credits to generate content. The company recently launched Web V2.1.0 on September 29, 2025, expanding its reach from desktop and mobile apps to a fully online solution accessible without downloads. This update also introduced support for mobile browsers, enabling creators to start projects on smartphones and tablets seamlessly.

The Web V2.1.0 release introduced AI-powered story, image, and text-to-video creation with multi-model support and HD rendering. Key features include the ability to convert images to animations with a single click, and the creation of videos up to 10 minutes long. The platform offers five advanced AI models: Pixverse 4.5, Google Veo3, Hailuo 2.0, Vidu Q1, and Kling 1.6, along with multiple video styles including Anime, 3D Animation, Comic, Cyberpunk, and Clay.

The future of the studio will depend on its ability to build a loyal community through a user-centric approach. In an AI race that becomes more intense each month, consistent, high-quality results that genuinely simplify the daily lives of content creators are paramount.