Now open, MAMA STATION, the prototype ‘Mama’ model, expands on noodles with varied menus, starting at 49 baht.
STATION MAMA – of the “Mama Shop” model launched at the Saha Group 26 Fair in the middle of the year 2022, the latest of the sample model brought to further development In fact there are 3 branches open for service under the “MAMA” model STATION” (MAMA STATION).
Phan Paniangwet The manager of the President’s Office of Thai President Foods Public Company Limited or TFMAMA, the maker of the “Mama” brand, said that the thought of starting the “Mama Shop” model was before the outbreak of COVID-19. When COVID happened, it was delayed. Then bring it back to work again and launch it at last year’s Saha Group Fair.
“The aim is to create a brand that will be remembered by the new generation. Let people see more different angles of Mama. adding value to the product and the image of Mama who is not a food for low income earners can add value from various raw materials to look delicious and can be sold at a very affordable price.”
Phan said that from the idea thought that day Today, it has led to the extension of the first trial branch in the HappyHub project, a badminton court in the Ladprao area at the end of 2022 by a friend who runs a badminton court business who is interested in investing in the name. “Mom Station is delicious”
later opened at Thammasat University, Rangsit Center And most recently, on January 27, it opened at the community center, Mini Mall Petchkasem 98, with all 3 locations using the name “Mama”. Gorsaf” is the same, with an area of 1,000 square meters and seats 6-7 tables for customers to sit and eat in the shop.
“It’s a model we tried in several locations. Every model is different. It’s trial and error, trial and error, to continue. we use the Mama brand The investment part belongs to the shop owner under 3 conditions: 1. The brand is still ours. 2. Take care of our brand. 3. controlling the quality and cleanliness of food not taking advantage of consumers.”
As for the taste, Phan said it depends on each restaurant and will create it themselves. do not want to limit Because each location Customer groups are not the same. The products will have minced pork flavored instant noodles. Tom Yum Shrimp Clear Soup Flavor Creamy Tom Yum Kung Flavor, Yentafo Flavor, and Mama OK. Prices start from 49 baht to 149 baht, depending on the ingredients added.
For example, for 49 baht, there will be instant noodles with eggs, minced pork and vegetables. There are also set designs for customers to choose from, such as Mama+Dumpling.
From Petchkasem 98, the next destination, Phan said he would open in Pattanakarn. Close to Ysgol Suksa Triam Udom The aim is to open around 2-3 branches within this year, focusing on educational institutions. Community center, stadium, gas station, night entertainment venue
before have Mama’s kiosk In RCA in front of Route 66 pub, including used to open in Khao Din Zoo and Dream World. At the same time, there is a concept to open in the form of a mobile food truck under the name STATION MAMA TO GO and in the future it may develop into franchise sales If the model is still
“Phan” came to the conclusion that the MAMA STATION model is similar to a type of start-up. starting a small business and expanding the scale In the future, it may open in the center. by allowing people with ideas to invest further Become a partner and Win-Win partner for all parties An investor partner has opened a restaurant. and owns As for the company, he does not expect much profit. focus on building partners Building a stronger Mama brand than
