Oishi Green Tea, the #1 selling green tea brand with a market share of 43.9%. [ข้อมูล 12 เดือนล่าสุด ณ เดือนมกราคม 2567 (กุมภาพันธ์ 2566 – มกราคม 2567) : ข้อมูลจากบริษัท นีลเส็นไอคิว (ประเทศไทย) จำกัด] World-class character collaboration “Pokemon”, the world’s most valuable multimedia franchise business. Releasing the power to charge the ready-to-drink green tea market worth 16,619 million baht to welcome the summer, sending 6 Spark Joys which are superior in co-creation. In the biggest campaign
“Oishi Sparkjoy is truly amazing. Extremely refreshing” provided with the summer promotion “Drink Oishi today and get both an ‘opportunity’ and an ‘exchange’ in the most satisfying way.” Get a chance to win an exclusive trip to Japan to enjoy Oishi hosting duo “Jamie Nove” and “Quarto” and amazing prizes Total value over 6 million baht, ready to exchange for promotional cards. Pokemon trading card game: 10 special models to collect and play for real. From today – May 31, 2024 or until the product runs out.
Ms. Suphon Denpaisan, Deputy General Manager Beverage Business Department of Oishi Group Public Company Limited said: “Creating the “Oishi Spark Joy” campaign is extremely satisfying. Extremely Fresh” together with The Pokémon Company this time has an edge that has never been seen before in Thailand. Because in addition to bringing Pokemon characters to draw on the packaging labels, brightly colored comics that stand out and are unique in 6 design, also used in various forms of marketing communications. This is also the first time that “Mascot Pikachu” starred in a commercial. Together with the most famous presenters of the time “Jamie Nine” and “Fourth”, the most Importantly, Oishi also has the right to give away 10 exclusive Pokémon trading card games, considered the strongest Pokémon platform. And it is a very popular card game. We believe it will definitely become desired by players both to collect and to actually play it.
6 Spark Joys Superior to Oishi Green Tea and Co-Created with “Pokemon”
- Spark Joy 1: The first meeting between Oishi host couple “Jamie Nove-Norrawit Thiticaroenrak” and “Quarto-Nattawat Jirochanthikun” and the army of “Pikachu” characters in the commercial film “Oishi Spark Joy, so funny”. Super refreshing’
- Spark Joy 2: Send a Promotional Card Pokemon Trading Card Game: 10 special designs to satisfy “Pokemon Trading Card Game” fans around the world to collect and play for real.
- Spark Joy 3: The first time visiting Thailand for “Pojjama”, one of the cutest Pokémon characters, who joins “Pikachu” and “Eevee” for fun. Update the Pokemon Meet & Greet activity on the day of the event event.
- Spark Joy 4: New package label design All 6 limited edition styles stand out with vibrant colors. Be captivated by the cutest Pokémon designs in comics that clearly present the fun of the Oishi campaign through 6 popular flavors, including the Honey Lemon flavor of “Pikachu” and the original flavor of “Naetle”. Kyoho’s Grape Flavor is “Pojjama”, Japanese rice flavor is “Eevee”, Watermelon flavor is “Higozaru”, and Lemon Black Tea is “Arseus” are available for everyone to choose from. Upgrade both PET bottles, sizes 350 ml., 380 ml., 500 ml. and UHT 180 ml boxes.
- Spark Joy No. 5: Summer Promotion “Drink Oishi today and you will both have a chance to win and trade in the most satisfying way” for a chance to win prizes. A truly exclusive trip to Japan with “Jamie Nine” and “Forth” with fantastic prizes. Including electric cars, motorcycles, iPhone, AirPods Pro, gold, a total of more than 6 million baht, just send the OISHI Club app password and you can also redeem promotional cards. Pokemon Trading Card Game 10 special designs when you purchase 3 bottles of Oishi (participating stores only) between now and May 31, 2024, or while supplies last.
- Spark Joy 6: premium OISHI and Pokemon items. The cutest design makes you hurry to collect each item. Including color changing glasses, umbrellas, bags, car sunshades, blankets, cold water bottles, etc. through participating stores. and the Oishi Club application channel
“Strategy for using characters in communication with brands It is an important part in strengthening sales and expanding the customer base. Since the beginning of using characters in marketing communications, both One Piece and Demon Slayer have played an important role in driving growth and strengthening the market share which has consistently remained at number 1. With Oishi’s latest market share standing at 43.9% as of January 2024, this is an important part that drives the ready-to-drink green tea market to grow by 18% with a market value of 16,619 million baht.The most valuable multimedia franchise business in the world.which has a loyal fan base This will definitely strengthen Oishi’s strength and the market share that will grow more sustainably,” concluded Ms. Suphon.
For the launch day of the “Oishi Spark Joy is so satisfying “Super refreshing” campaign and the promotion of the “Drink Oishi today and get both an opportunity and a truly satisfying exchange” campaign on March 5 in Siam Square received excellent response from Oishi fans Jamie Nine-Quarter fan club and Pokemon trainers The most fun with the show and activities Meet & Greet Pokemon, all 3 cute characters: “Pikachu” “Eevee” and the first visit to Thailand of “Pojjama” along with activities to trade possibilities. Open the promotional card envelope. Pokemon Trading Card Game Da Oishi and Special Pokémon Including the most refreshing fun with Oishi’s host couple “Jamie Nine” and “Forth” who will serve Oishi green tea to cool down the heat for everyone and they will have the chance to be 20 lucky people to take photos.Very exclusive with both presenters
#Oishi #Green #Tea #Opens #Pokémon #Universe #Unleashing #Power #Charge #Green #Tea #Market #RYT9
