Origin” shows sales in 9 months past 23,000 million baht, reaching 79% of the full-year target. After adjusting to online marketing through Property Live, ready to penetrate new market segments, Origin Plug and Play and Britannia Housing Group are still strong. In 4Q21, it plans to open 9 additional projects with a total value of over 6,295. million, boosting sales to set an All Time High record at 29 billion baht as targeted
Peerapong Jaroon-ek, Chief Executive Officer, Origin Property Public Company Limited (ORI) Said that in the past nine months, the company had sales of 23 billion baht, a 22% increase from the same period last year and accounted for 79% of the full-year target set at 29,000 million baht, divided into sales from the housing sector, 27% and Condominium group 73% if divided by project status The proportion of sales from ready-made projects is 71%, and projects that have just been sold or are in the process of construction are 29%.
“The number of people infected with COVID-19 is higher than last year. This is a factor that greatly challenges the overall business landscape. We continually strive to adapt under challenging circumstances. both creating new features to reach more consumers such as organizing an online condo exhibition 9.9 Origin Condo Festival in the form of Property Live, invading the market in new segments. that has demand and still has the opportunity to grow like a condo that can raise animals Opening the investment property market, or Investment Property, finding a way to grow with the K-Shaped Recovery theory on the uptrend, has resulted in us achieving sales targets,” said Mr. Peerapong.
The key brands that have continued to generate sales are Origin Plug & Play, a condominium brand targeting the market for first jobbers, and the Gen Z group, which is still being recognized by the market. Continuous response from both functions that meet the needs of the Next Normal period, separating areas for work, living and easily accessible prices. Britania housing estates, especially projects in the west of Bangkok. Launched this year as Grand Britannia Ratchaphruek-Rama 5.
Mr Peerapong said The company plans to launch new projects in the fourth quarter, adding 9 projects with a total value of 6,295 million baht, divided into 3 condo projects worth 1,695 million baht, namely 1. Origin Wellness Residence Bearing 2. Origin Wellness Residence Ramintra 3. Brixton Kaset Sriracha Campus and 6 housing projects worth 4,600 million baht, including 1. Brighton Bangpakong 2. Britannia Praksa Station 3. Britannia Tiwanon – Ratchaphruek 4. Grand Britannia Rama 9 – Krungthep Kreetha 5. Grand Britannia Nonthaburi Station 6. Grand Britannia Suvarnabhumi by every project launched Still launching in high-demand locations, especially from the east side of Bangkok to the Eastern Special Development Zone. (EEC) including the penetration of new segments such as the elderly market (SilverAge) to support the stepping into an aging society (AgingSociety) with a brand new Origin Wellness Residence brand condominium Leasehold with elderly care program
4Q21 will continue to be the quarter where the company launches the most new projects as every year is expected to be another part of helping to generate new sales during the final curve. Supporting overall sales for the whole year to set a new record since the establishment of the company (All Time High) at 29 billion baht as the target set.
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