Origin Property is undergoing a major restructuring of the condominium business group. Join a team of professionals from Origin. Condominium-Park Luxury-Origin Nationwide to the brand “ORIGIN VERTICAL” which provides condominiums under the concept of “Creative Living for Everyone” to users, planning to open 14 new condo projects with a total project value of more than 20,000 million baht. Spread into 3 main segments , covering the Gen Y-Gen Z market – the tourist city of Phuket. Ready to continue moving forward with condos to meet the needs of the Pet Family, committed to creating services through 4 axes, aiming for annual sales of 36,000 million.
Mr. Kriangkrai Kribangga, CEO of Origin Vertical Corporation Company Limited, a subsidiary of Origin Property Public Company Limited or ORI, a full service real estate developer, said that the condominium business group It is considered the first and main business group the Origin Group. Property There is a continuous rate of expansion. Until condominium products cover all market segments under 3 main companies: 1. Origin Condominium Company Limited, a condominium developer in the Bangkok metropolitan area 2. Origin Nationwide Company Limited, a condominium developer in Economic provinces and important tourism provinces 3. Park Luxury Company Limited, a developer of luxury condominiums At the end of 2023, 117 projects were accumulated, namely 56,977 units, with a total project value of more than 189,437 million baht, gradually realizing condominium projects with functions that meet the needs of the new generation. Condominiums that meet the needs of pet lovers (Pet Family Condominium) and condominiums that meet the needs of sustainable living. Continuously, sales in 2023 will reach 34,704 million baht, growing from 2022 by about 16%.
When Property Originates There are new business groups. increase in diversity Therefore, the management structure of the condominium business group has been modified to be more clear. Bringing together the power and professional teams from all 3 subsidiaries. and centralizing communications under one brand and company name, Origin Vertical Corporation Co, Ltd or ORIGIN VERTICAL, to raise the level of design, construction and innovation management. Meet various needs Create maximum customer satisfaction and make it easier for users to communicate and remember by new projects that will be developed from now on It will be developed under VERTICAL ORIGIN only.
Mr. Siriphong Srisawangwong, Co-CEO of Origin Vertical Corporation Company Limited, said that the direction of operation of ORIGIN VERTICAL will be driven by the concept of “Creative Living for Everyone” or creating life, thinking for you, aiming to develop condominiums. That takes into account all dimensions of living, such as convenience, security, life balance, relaxation, and the lifestyle of the new generation. Created and communicated through the selection of project development locations, designs, functions, and innovations within the suites. Facilities in common areas as well as related services
“Previously we had many functions that users liked, such as a smart closet, smart kitchen or Smart Kitchen, as well as a 4.2 meter high ceiling room. When we combined the operational structure and the team under ORIGIN VERTICAL , we believed we were confident that we would be able to develop and deliver Creative Living for All, improving the quality of life for consumers even further,” said Mr Siriphong.
Abhisit Sunthornchukiat Mr. Co-CEO of Origin Vertical Corporation Company Limited said that this year’s business strategy Focus on 3 things: 1.Insight: Seriously research and analyze customer insights in different aspects such as location, living, lifestyle, and investment though in order to design products and services to meet the needs of specific customer groups in that location. Bring Insight to further development Creatively initiate new functions and new products. Responding to all dimensions of life Consolidating its status as a leader in the condominium market. 3.Implementation brings new technology and innovation to help raise project quality standards. market and various services that is linked to people’s quality of life
From this strategy The condominium business group under ORIGIN VERTICAL plans to open 14 new projects in 2024, total project value 20,000 million baht, 5 pilot projects in the first half of the year, total project value 9,680 million baht, has to be divided into 3 projects in Bangkok and the surrounding areas, namely 1. Origin Place Chaengwattana 2. Taopoon Exchange Origin Place 3. Origin Setthabut Station (The Origin Setthabut Station) by all 3 The project is a condominium which pet friendly under the Origin Pet Family Condo concept, reinforcing its position as the number 1 Pet Lover Condo leader with functions that have been researched and collaborated with partners. Responding to the needs and quality of life of people and pets, at the same time there are two other projects in Phuket: 1. So Origin Beach Bangtao (So Origin Bangtao Beach) 2. Origin Place Phuket Center (Origin Place Phuket Center)
Mr Prasertkul Charoenthaweemongkol, Chief Construction Officer of Origin Vertical Corporation Company Limited, said for the company’s Quality and Services strategy this year it will focus on 4 areas: 1. People Development: focus on developing personnel in quality and full service, in Upskill and Reskill , such as organizing training activities to share and exchange information (Information Sharing) with partners A leading company with experience in the real estate business 2.Product Design Develop quality product designs with a team of professional designers. In order for the project to meet customer needs, 3.Product Quality is committed to selecting and purchasing raw materials to develop products to obtain higher quality. As well as raising the level of construction quality certification or Quality Assurance through the Origin QA application, which is a Construction Tech App that provides teams from all parties involved in construction work. You can report and view the status of each apartment in the project in real time, dividing the status of each room according to the neatness and quality of the construction work. So that relevant people can take appropriate corrections 4. Service Excellence includes after-sales service. including looking after customer rooms and looking after customer lives through various partners, both within the network and outside, to ensure maximum customer satisfaction
Mr. Krit Techasamma, Chief Marketing Officer of Origin Vertical Corporation Company Limited, said that Breaking into the market this year Focuses on attacking through 4 main brands: 1. Origin Place, a condominium brand that combines classic and contemporary decor. Comes with excellent amenities. Response to relaxation and activities 2. The Origin, a condominium brand that brings many functions. To start a new life At an affordable price 3. So Origin, a boutique condominium brand designed for every area. Fulfill every need and lifestyle with hotel-level services and 4. Park Origin, a ready-to-move-in luxury condominium in the heart of Bangkok’s important business district. In addition, the company also pays attention to elements that involved in Sustainable, such as installing solar panels in the new sales gallery project, preparing charging points for installing EV Chargers, choosing environmentally friendly materials. Creating a better quality of life for society, communities, and the environment through Origin Give. All 4 brands are expected to reach the Gen Z and Gen Y markets, customers who buy for a long-term investment. as well as foreign customers
From the said business plan, ORIGIN VERTICAL sets a sales target for the full year 2024 at 36,000 million baht and aims to fully transfer ownership of JV and Non-JV projects at 18,000 million baht starting in the first quarter of 2024 .The company is preparing to organize a Caravan Happiness campaign presenting a train of happy promotions for ready-to-move-in condominium projects, such as 0% interest for one year, free room decoration up to 200,000 baht from Wyde Interior, free electrical appliances, free transfer day expenses, free fees Common area 1 year, free initial fund fee, free extended room warranty for another year, 1 year free cleaning, Top Up discount up to 100,000 baht only for project buyers per day Tuesday and Sunday, ready to discover units at special prices until today, on March 31, 2024, with conditions determined by the company.
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