Origin Property Public Company Limited Expands into Pet-friendly Condominium Market
By InfoQuest News Agency
Origin Condominium Company Limited, under the leadership of CEO Abhisit Sunthornchukiat, has set its sights on the burgeoning market of pet lovers. Since 2021, the company has been developing pet-friendly condominium projects to meet the needs of the new generation, particularly Gen Y and Gen Z groups who prefer keeping animals at home. By the end of 2023, the company aims to have 16 projects under development, with a total project value of 26 billion baht. These projects include a variety of brands such as Bromp.Brompton, The Origin, Origin Play, Origin Plug & Play, and Origin Place, solidifying the company’s position as the leading developer of pet-friendly condos in the market.
Consumer feedback has been positive, with several factors contributing to the success of the pet-friendly condominium projects. These factors include the rise of the Pet Humanization trend, a shift in urban society’s behavior towards raising pets in condos, strategic location distribution across Bangkok and surrounding areas, careful selection of materials and designs that accommodate both pets and their owners, and the development of mixed product projects offering options for pet and non-pet owners.
This year alone, Origin Property Group has launched 8 condominium projects catering to pet lovers, with a total project value exceeding 13 billion baht.
Chief Product Design Officer, Mr. Somsakul Sangsuwan, emphasized the importance of detailed insights from owners and pets in developing pet-friendly condominium projects. The company has established a “RED Team By Origin,” bringing together experts from various departments to focus on customer experience design, product development, marketing intelligence, and sustainability development.
The RED team’s research has led to the development of pet-friendly communities, covering aspects such as pet behavior, interior design and materials, project landscapes, and pet services and welfare. These findings have influenced the choice of materials, facilities, and designs that promote a pet-friendly environment.
In addition to internal research, Origin Property has formed partnerships with various entities to create an ecosystem catering to the Origin Pet Family lifestyle. These partnerships include Thonglor Animal Hospital, PETTO CARE, and PRIM, providing a range of services and products to meet the needs of pet owners living in Origin’s pet-friendly condominium projects.
Looking ahead, Origin Property Public Company Limited remains committed to developing condominium projects for the pet lover group, continuing to innovate and adapt to the evolving needs of urban society.
Tags: ORI, condominium, pets, Abhisit Sunthornchukiat, Origin of Condominium, Origin of Property
Stock news 30 Nov. ’23 17:44 2023-11-30
Abhisit Sunthornchukiat Mr. CEO, Origin Condominium Company Limited The developer of the Smart Condominium project under Origin Property Public Company Limited (ORI) said that since 2021, the company has continued to penetrate the condominium market for the Pet Lover group. Meeting the needs of the new generation group Especially the Gen Y and Gen Z groups who are more fond of raising animals in their homes. By the end of the year 2023, there will be a cumulative total of 16 projects under the development plan, with a total project value of 26 billion baht. , covering a variety of brands such as Bromp.Brompton (Brixton) The Origin (The Origin) Origin Play (Origin Play) Origin Plug & Play (Origin Plug & Play) Origin Place (Origin Place) results in the present The company has rose to become the market’s leading developer of pet-friendly condos.
The company has received excellent feedback from consumers due to many factors, including: 1. The growth of the Pet Humanization trend, where more people are turning to raising animals as their children. The growth rate of dogs and cats owned between 2019 and 2022 increased by 64%, in contrast to the birth rate of children which decreased by 20%. At the same time, the growth of this trend It is also reflected through the market value of products related to pets. It is expected to be worth up to 56 billion baht in 2023, growing by around 10-12% from the previous year.
2. Interest in keeping pets in the condo Previously, users preferred to raise animals mainly in housing developments. Began to change behavior Want to raise more pets in condominiums consistent with changes in urban society 3. Distribution of invasions in various locations throughout Bangkok and surrounding areas. Previously, Pet friendly condos were usually concentrated only in urban areas. The company has spread throughout Bangkok and surrounding areas. It includes the Green Line, the Blue Line, the Orange Line, the Yellow Line, which is a location with no competitors. But there is a great demand.
4. Careful selection of materials and designs that understand people and pets. Through research and collaboration with partners 5.Choosing to develop mixed product projects In the case of developing a low-rise condominium with many buildings Some buildings will be divided into condominiums for Pets and some buildings will be normal condominiums. In order to provide another choice for users, those who want to raise animals and those who do not want to raise animals, can live in the project in the same location. through clear building divisions If counting only units that can rear animals There will be a cumulative total of 3,550 units, with a cumulative value of just over 8.7 billion baht for animal rearing units.
For the year 66, Origin Property Group Launched a total of 8 condominium projects for Pet Lovers, with a total project value of over 13 billion baht.
Mr Somsakul Sangsuwan, Chief Product Design Officer, Origin Property Public Company Limited (ORI), said that developing a condominium project for a Pet Lover must focus on detailed information or Insight from owners and pets is great. In the past, it’ r The company has established the “RED Team By Origin” or the Research Team for Excellent Development. (Research Team for Excellent Development) brought together people with expertise from different departments. The marketing research team, design team, sustainability development team, etc. come together to work in 4 main areas: 1. Customer Experience Design is responsible for research and development to create designs and services that support customer behavior exactly.
2. Product Development: Develop and design products to obtain quality and respond to customer needs and provide comprehensive services. With a design that has a research base to support it 3. Marketing Intelligence, marketing research. To find new trends and continuously update needs to match the period 4. Developing Sustainability: joint development for society and the environment. So that people can live together with a good quality of life. on good and sustainable health
The RED team’s first project is research to creatively answer the needs of pets and pet lovers. Towards the development of a community where all life lives happily together. It has become Origin’s Pet Family empire, with topics that have been studied and published including 1. Pet Behavior (Pet Behavior) 2. Materials, interior design. and common areas (Design) 3. Landscape of the project (Landscape) and 4. Pet service and welfare (Pet Service and Welfare)
All of them lead to the choice of materials. facilities and design that are friendly to pets and carers, such as choosing floor materials that are easy to clean. Anti-scratch Supports children’s joints Frequency design of balcony railings for safety Add amenities to common areas such as area gates, washing areas, and curved play areas. A rubber floor treadmill supports joints Skill training toys as well as plants suitable for pets. In addition, Origin has designed a product for cats called “CATSULE” and a design for dogs that wide open space outside. Set up in the central area of the condo where pets can be kept. So that the owner can use the common area without worry. It also allows pets to have their own space while waiting for their owners.
In addition, the company has collaborated with various partners. Creating a joint ecosystem that caters to all dimensions of the Origin Pet Family lifestyle, such as Thonglor Animal Hospital, providing advice and consultation from doctors and specialists. Participate in workshops and training courses for corporate employees. Raising the level of service to be able to care for pets in the project with understanding PETTO CARE (Petto Care), a subsidiary of Origin Health Care, provides bathing services, grooming, nail trimming, as well as babysitting. A pet food and toys sales area that meets the lifestyle of animal lovers Including pet insurance from PRIM as well as offering special privileges of pet food products under the brands Bellotta cat food, Marvo dog food and pet food that kidney friendly formula ChangeTer and pet food brands Monshu by after this The company still plans to continue developing condominium projects for the Pet Lover group.
By InfoQuest News Agency (30 Nov ’23)
Tags: ORI , condominium , pets , Abhisit Sunthornchukiat , Origin of Condominium , Origin of Property
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