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Given the extremely limited input, I will assume the topic is X (formerly Twitter), now known as X Corp., and focus on its current status as of January 21, 2026. I will prioritize recent developments and authoritative sources.
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X Corp.,the social media platform formerly known as twitter,continues to operate under the ownership of Elon Musk,facing ongoing challenges related to content moderation,financial performance,and user trust as of January 21,2026. Recent developments indicate a continued shift in platform policies and a focus on subscription-based revenue models.
X Corp. Ownership and Leadership
Table of Contents
X Corp. is currently owned by X Holdings Corp., a company controlled by Elon Musk, who acquired Twitter in October 2022. the acquisition was completed after a period of legal challenges and uncertainty. Linda Yaccarino serves as the Chief Executive Officer, appointed in June 2023, following Musk’s initial period as CEO. Official X Corp.declaration of CEO appointment
Musk’s involvement remains significant, particularly in product development and policy decisions. He holds the positions of Chief Technology Officer and Executive Chairman, and remains the controlling shareholder.
Changes in Leadership As acquisition
The acquisition by Musk led to significant leadership changes, including the departure of several key executives. The New York times reported widespread layoffs following the takeover, impacting various departments within the company. These changes have been attributed to Musk’s efforts to streamline operations and reduce costs.
Financial Performance and Revenue Models
X Corp. has experienced fluctuating financial performance as the acquisition. advertising revenue declined considerably in late 2023 and early 2024, attributed to concerns from advertisers regarding content moderation policies and brand safety. reuters reported a 71% drop in ad revenue in early 2024.
The company has increasingly focused on alternative revenue streams,including X Premium (formerly Twitter Blue),a subscription service offering enhanced features and verification. X Premium currently costs $8 per month for web users and $11 per month for iOS/Android users.X Premium details. Other initiatives include data licensing and potential expansion into new areas like payments.
Revenue Diversification Efforts
In 2025, X Corp.launched “X Pro,” a higher-tier subscription offering advanced analytics and creator tools, priced at $25 per month. TechCrunch coverage of X pro launch. This move aimed to attract professional users and content creators, providing a more lasting revenue source beyond advertising.
Content Moderation and Policy Changes
Content moderation policies on X Corp. have undergone substantial changes since the acquisition. Musk has advocated for a more permissive approach
