Paramount, Netflix Viewership Doubles in November

Here’s a breakdown of the key takeaways from the provided text regarding TV viewership in November:

Top Performers (Share of TV Viewership):

1. YouTube: 12.9% (unchanged from the previous month)
2. Disney: 10.5% (down 0.9 share points – impacted by YouTube TV carriage dispute affecting ABC/ESPN)
3. NBCUniversal: 8.8% (up 0.2 share points – largest total since October 2024, driven by Peacock)
4. Netflix: 8.3% (finished in fifth place,boosted by “Stranger Things,” “The Beast in Me,” and “Frankenstein”)
5. Paramount: (Position not explicitly stated,but between Netflix and NBCUniversal)
6. Fox: 8.1% (mixed results – broadcast up, Fox News down)

Significant gainers:

* Hallmark: Highest percentage increase (28% bump) due to holiday movies and “Mistletoe Murders.”
* Peacock: 22% surge in streaming, achieving a 1.9% share (non-Olympic record) thanks to NFL, Thanksgiving programming, and “All her Fault.”
* Fox (Broadcast): 22% increase driven by Thanksgiving NFL game and World Series.
* NBCUniversal: 7% bump overall.

Key Factors Influencing Viewership:

* Streaming: “Stranger Things” (Netflix), NFL (“Sunday Night Football” on peacock) and holiday content (Hallmark) were major drivers.
* Live Sports: NFL games (Thanksgiving, “Sunday Night Football,” World Series) significantly boosted viewership for Fox and Peacock.
* Carriage disputes: The YouTube TV dispute negatively impacted Disney’s viewership (ABC/ESPN).
* Holiday Programming: Hallmark benefited greatly from its holiday movie slate.

Other Players (Share of TV Viewership):

* Warner Bros. Discovery: 5.3%
* Amazon: 3.9%
* The Roku Channel: 2.9%
* scripps: 1.7%
* Weigel Broadcasting: 1.4%
* A+E Networks: 0.9%
* AMC Networks: 0.6%