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Dongseo food
Recently, Dongseo Foods terminated its contract with actors Lee Na-young and Won Bin, who have been active as top models.
According to Dongsuh Food on the 26th, Park Bo-young was chosen as the new model for ‘Maxim Mocha Gold’. Park Bo-young, who signed a contract last month, is expected to decide whether to renew her contract after working as a model for one year.
Maxim Mocha Gold has been in a relationship for 24 years since he first introduced Lee Na-young as his model in 2000.
Working as a long-standing model, the formula ‘Maxim Coffee Mix = Lee Na-young’ was etched in the minds of the public, but there was also an opinion that the promotional effect was somewhat lacking for the younger generation.
Accordingly, Dongseo Foods has sought changes such as adding Hwang Jung-min, IU, and Ahn Jae-hong to its model lineup in 2018, and temporarily selecting actress Park Ha-seon in 2021. This time, replaced the model suddenly.
Coincidentally, another long-standing model, actor Won Bin, also had his contract terminated one after the other. Lee Na-young’s husband and actor, Won Bin, has been working as a Maxim TOP advertising model for about 16 years since 2008. It was confirmed that the contract ends at the end of January.
An official from Dongseo Foods said, “In the case of Mocha Gold, it was considered that the target age group could be expanded to the younger generation in their 20s and 30s by including Park Bo-young, who has a cute image.” He added, “TOP has not yet decided on a successor model, and a new commercial has not yet been decided. “Summer is peak season, so we’re still in the planning phase,” he said.
Regarding the timing of Won Bin and Lee Na-young’s departure, he added, “Although both of them have continued as long-standing models, they have renewed their contracts every year,” adding, “This time, by chance, their contract expires. times coincide.”
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