Niigata Mochi Rice Arare Koron: A Delicious and Safe Snack for Your Beloved Dog

Shinnihon Calendar Co., Ltd., a leading developer of pet-related service businesses, is excited to announce the launch of “Niigata Mochi Rice Arare Koron” on its dog and cat goods mail order site “PEPPY” on Thursday, September 12, 2024. This new snack is designed to provide a rich and enjoyable experience for dogs, with a focus on safety and ease of consumption.

Background

The idea for Niigata Mochi Rice Arare Koron was born out of customer feedback and requests from PEPPY staff who own small dogs. Many small dog owners struggle to find snacks that are easy for their pets to eat, as they often have small bites and may not be able to handle hard or large treats. In response, Shinnihon Calendar Co., Ltd. created a snack that is not only delicious but also safe and easy to consume.

Product Concept

1. Small pellet size of about 1 cm, easy for small dogs to eat

The pellets are small, about 1cm in diameter, making them perfect for small dogs to eat. This prevents overfeeding and is also ideal as a subtle reward.

2. Made with “Wataboushi” glutinous rice from Niigata

Niigata Mochi Rice Arare Koron is made with “Wataboushi” glutinous rice from Niigata, which is grown in rich soil and with melting snow. This variety has all three qualities: gloss, firm grains, and stickiness, making it a glutinous rice that the rice-producing region of Niigata is proud of.

Plump steamed glutinous rice is pounded into mochi (rice cakes) with a mallet and then carefully baked. These are carefully made by a 70-year-old Niigata rice cracker manufacturer. They are baked to a plump round shape, and have a crunchy texture that your dog will love.

3. Commitment to safety

This product does not contain wheat flour, making it safe for dogs with wheat allergies. It also does not contain any additives, and is a product that puts your dog’s health first.

Product Overview

Product name: Niigata glutinous rice crackers, Koron
Sales start date: Thursday, September 12, 2024
Price:
Plain 20g ¥440 (tax included)
Strawberry 20g ¥440 (tax included)
Retailer: PEPPY

About Shinnihon Calendar Co., Ltd.

Head office: 3-8-11 Nakamichi, Higashinari-ku, Osaka City, Osaka Prefecture, 537-0025
Representative: Yasuhiro Miyazaki, President and CEO
Established: November 1939
Company website URL: https://www.nkcalendar.co.jp/
Business operations: Manufacturing and sales of calendars, fans, folding fans and paper products, mail order sales of pet supplies, sales of medical supplies and equipment for veterinary clinics, operation of private nursing homes