PDC Liverpool Burnley Highlights & Analysis

The Professional Darts corporation (PDC) has agreed a two-year partnership extension with online casino operator Mr Vegas.

The renewal ensures Mr Vegas, owned by‍ Immense Group, retains⁤ the title sponsorship of the Grand Slam of Darts and the⁢ Nordic Darts Masters through 2026. Under the terms of the agreement,‍ the brand will retain title sponsorship rights ‍including presence within the tournament surroundings ⁤and broadcast⁣ coverage.

Mr Vegas ‍originally began its sponsorship ‍of the ‍two tournaments in ⁤2023. The extension comes amidst a period of growth for the sport, with the 2025 ‍World ‍Darts Championship⁤ final peaking at 3.1m UK viewers.

Adam Perfect,‍ Head of Commercial at the PDC, ‍said: “We are delighted to be extending our⁣ triumphant partnership with ⁢Mr Vegas as‍ title sponsor of two huge ⁣events in⁤ the darting calendar. Their sponsorship has brought great energy to these events and is really starting to build a strong legacy⁤ and association with the Mr⁤ Vegas brand. We look forward to two more years working with the Mr Vegas team across the exciting activations at both the Mr Vegas‍ Grand Slam of ⁤Darts ⁣and Nordic Darts Masters.”

Marco ⁤trucco, Chief Marketing Officer at Immense Group, added: “Darts is⁤ the most engaging and accessible sport⁤ in the UK and across Europe, and the Grand Slam and Nordic Masters play a central role in that growth.”

Addressing the wider industry landscape, Trucco continued: “unfortunately, the⁣ new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators, and reward the organisations who are happy to take money from anyone.⁤ In that context, our decision to extend our partnership⁢ with the PDC is a statement of confidence in the⁤ future of legal and safe online gambling in the UK.”

Liverpool FC ⁤have signed a new⁢ global partnership with ⁢American fashion brand Tommy Hilfiger.

The agreement marks the fashion brand’s first ⁣venture into the⁢ world of club football. The collaboration will see the men’s and women’s squads, along with key backroom staff, wearing Tommy ⁤Hilfiger apparel during campaigns and on select matchdays.

Activities will span key moments throughout the ⁢season, including⁣ matchday arrivals and capsule collections. The launch campaign features men’s⁣ captain Virgil van Dijk, Dominik Szoboszlai, ⁢and ⁤LFC Women⁤ player ⁢Gemma⁢ Bonner.

To mark the announcement, a flag measuring 101 x 65.59m⁢ was displayed at Anfield. The fabric has⁤ since been donated ⁤to the Silly Goose⁤ Foundation.

Virgil van Dijk, Captain of Liverpool⁤ FC, said, “It’s ⁣great to see our LFC club partnership with Tommy Hilfiger go live. We as ⁤players are excited to see the collaboration come to life, bringing together fashion,⁤ culture and heritage.”

Ben Latty, Chief Commercial Officer at Liverpool FC

This cohort marks the launch of a long-term strategy to embed innovation across the club and establish a ⁤model⁢ for scaling emerging technology across velocity Sports Partners’ portfolio.

Alan Pace, Chairman, Burnley Football ⁤Club,⁤ said, “I’m absolutely delighted to welcome our inaugural cohort⁢ of start-ups for ⁢year one⁤ of⁤ the club’s Innovation Hub. We received some excellent applicants, and the⁣ three we’ve chosen will add important value across the business. We’re excited to get to work with them all⁤ over the next ⁣six months.”

Majesticks Golf Club have unveiled a new brand identity and ⁤an all-UK player lineup ahead ‍of the 2026 LIV Golf season.

The franchise have⁤ introduced a classic⁣ blue, red,⁢ and white color palette, drawing inspiration from the Union ‍Jack to reflect their British heritage. ‍The⁤ rebrand coincides with the confirmation of their roster for the upcoming campaign, featuring ‍Lee⁣ Westwood, ⁤Ian Poulter, Sam Horsfield, and the returning Laurie Canter.

The ⁣team have positioned ⁢the update⁤ as a move to align their visual ⁤identity with their roots and values.