Peacock Streaming Price Hike: Ads Will Make It Most Expensive
Peacock’s Price Hike: Is Your Streaming Bill About to Get More Expensive?
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Peacock is shaking things up, and not necessarily in a way that will make your wallet happy. The NBCUniversal streaming service is set to implement a price increase on its Premium tier, making its ad-supported plan pricier than many of its major competitors. Let’s dive into what this means for you and what other changes are on the horizon.
If you’re currently enjoying Peacock premium with ads, you’ll want to take note of an upcoming price adjustment.the service is increasing the cost of its annual plan.
Lock in Your rate Before July 23rd
For those who prefer to pay annually, you have a window to secure your Peacock subscription at the current rate. You can pony up for a year of Peacock at the current annual rate of $79.99 for Peacock Premium or $139.99 for Peacock Premium Plus, but you’ll need to do so before July 23. After this date,expect the new pricing to take effect.
This price hike means Peacock’s ad-supported tier will soon be more expensive than many of its rivals.With the upcoming change, Peacock’s with-ads plan will be more expensive than those of Disney+ ($9.99 a month), HBO Max (ditto), hulu (also $9.99/month),Amazon Prime Video ($8.99/month),Netflix ($7.99/month), and Paramount+ ($7.99 a month). This positions Peacock’s entry-level offering at a higher price point than most of the big players in the streaming game.
A New, Cheaper Tier: Peacock Select
In an captivating strategic move, Peacock is also planning to roll out a new, more affordable tier designed to attract budget-conscious viewers.
Introducing Peacock Select: What to Expect
Peacock Select will be a $7.99-a-month plan that will offer select content from NBC and Bravo.This new tier will provide “next-day” access to popular shows like Law & Order, saturday Night Live, the Housewives series, and Days of our Lives, along with a “broad assortment” of other programs.
What’s Missing from Peacock Select?
While the lower price point is appealing, it comes with significant limitations. Peacock originals, such as the critically acclaimed Poker Face, Love Island, and The Traitors, will not be available on Peacock Select. Even more notably, fans of live sports will be disappointed to learn that Sunday Night Football and any other NBC Sports programming will also be absent from this new tier.
A Look Back: Previous Price Adjustments
This isn’t the first time Peacock has adjusted its pricing. The streaming service has a history of price changes, often timed with major events.
the April 2024 Price Hike
The last time Peacock raised prices was in April 2024, just a few months before the 2024 Summer olympics. That price hike saw Peacock Premium increase to $7.99 a month, a jump from its previous $5.99/month rate. At that time,the ad-free Premium Plus tier also saw an increase,going up to $13.99 a month, a $2-a-month rise. Thes adjustments signal a trend of Peacock re-evaluating its pricing structure to align with its content offerings and market position.