Pedals and Pride: Le Coq Sportif Takes the Lead as Honorary Sponsor of the Thrilling New Town Cycling Race
Le Coq Sportif Announces Honorary Sponsorship of Shanghai New Town Cycle Race
Shanghai Cycle Tour · 2024 will kick off on September 20 and last for three days, connecting five new cities: Jiading, Qingpu, Songjiang, Fengxian, and Nanhui. The event has attracted nearly 20 professional teams from home and abroad to participate.
(Shanghai 2024 Cycle Tour main poster · New Town Cycle Race)
As the honorary sponsor of the 2024 Shanghai New Town Tour and the exclusive official cycling footwear, clothing, and eyewear partner, Le Coq Sportif has designed and produced a unique honorary jersey for Shanghai. The brand has also provided clothing for referees, guests, and staff participating in the event.
<img src="https://imgs.tom.com/whyz/202409//4481934832/CONTENT2ad4e61c4dec082b.jpg" alt="Professional supply bags and cycling glasses were provided by Le Coq Sportif for the event” />
(Professional supply bags and cycling glasses were provided by Le Coq Sportif for the event)
Hot Things in the City Join Forces
The design and planning of the track for this event connect the distinctive buildings and landscapes of the five new cities in series, showcasing the results of the construction of the new cities and the cultural practices with different regional characteristics.
(Logo of each section of Tour of Shanghai 2024 · New Town Cycle Race)
(Tour of Shanghai 2024 · New Town Cycling Race Route Map)
Xincheng Breaks the Wind and Walks with “Joy”
Le Coq Sportif has accompanied the vigorous development of cycling and has continued to contribute to the development of this sporting culture.
In Paris at the end of the 19th century, the use of sports and cultural industry began to flourish. Out of love for sport, Mr. and Mrs. Emile Camuset founded Le Coq Sportif in 1882. In 1929, they released their first product catalog and created the first jersey made especially for cyclists.
(Le Coq Sportif brand historical material)
Start Immediately to Escort You
The promotion and continuation of domestic cycling cannot be separated from urban construction and support from all walks of life.
This event is organized by the Chinese Cycling Association, Shanghai Sports Bureau, Jiading District People’s Government, Qingpu District People’s Government, Songjiang District People’s Government, Fengxian District People’s Government, China (Shanghai) Free Trade Zone Pilot Lingang New Area Management Committee, Shanghai Co-sponsored by Jiushi (Group) Co., Ltd., Jiading District Sports Bureau, Qingpu District Sports Bureau, Songjiang District Sports Bureau, Fengxian District Sports Bureau, China (Shanghai) Pilot Free Trade Zone Lingang New Area Management Committee Commercial Tourism and Sports Office, Shanghai Cycling Association, and Shanghai Jiushi Sports Industry Development (Group) Co, Ltd will organize the event, and Shanghai Jiushi Sports Event Operation Management Co, Ltd will be responsible for event operation.
As the honorary sponsor of the 2024 Shanghai New Town Cycling Race and the exclusive official partner of cycling shoes, clothing, and eyewear, Le Coq Sportif not only reflects the brand’s professionalism in the field of cycling but also shows the importance of cycling to the brand.
In the golden autumn of September, professional cyclists and cycling enthusiasts gather in Shanghai to race and follow their dreams in this city full of magic and fashion.