ASUS Republic of Gamers (ROG) is deepening its involvement in the esports ecosystem with expanded partnerships with both PGL and BLAST Premier for the season. These collaborations will see ASUS ROG providing high-performance PCs, monitors, and peripherals for major tournaments across Counter-Strike 2, Dota 2, and Rocket League.
PGL and ASUS ROG: A Standardized Esports Station
PGL, a leading esports tournament organizer, has announced a comprehensive partnership with ASUS ROG, designating them as the official PC, monitor, and peripheral partner for all PGL events throughout . This collaboration goes beyond simply supplying hardware; PGL is introducing the “PGL Esports Station,” a standardized hardware platform designed to ensure consistent performance and a level playing field for competitors. The Esports Station will utilize high-end components from ASUS ROG, providing a unified experience across all PGL tournaments.
The core of the PGL Esports Station will feature ROG Strix GeForce RTX™ 5090 graphics cards, ROG Crosshair X870E Hero motherboards, and AMD Ryzen™ 7 9800X3D processors. Monitors will be the ROG Strix XG248QSG Ace, a staple that continues to be utilized due to its 24.1-inch FHD Super TN panel, 610Hz refresh rate, and Extreme Low Motion Blur 2 (ELMB 2) technology, designed to minimize motion blur and input lag. This focus on high refresh rates and low latency is critical for competitive gaming, where milliseconds can determine victory or defeat.
ASUS ROG Powers BLAST Premier and Renewed Rocket League Support
Beyond PGL, ASUS ROG has also renewed its partnership with BLAST Premier, a global Counter-Strike 2 tournament series. ASUS will continue as the Official Monitor, PC, Laptop, Keyboard and Mouse Partner for the full season. This extends a productive relationship that began in , providing BLAST Premier events with consistent, high-performance hardware.
The BLAST Premier partnership encompasses six events across three continents and five countries, beginning with BLAST Premier Bounty S1 in Malta in January. Other events are scheduled for Rotterdam, Netherlands; Fort Worth, Texas; Malta again; Europe; and Hong Kong. The consistent hardware setup, powered by ASUS ROG, aims to provide a reliable and competitive environment for players.
The renewed ASUS ROG and BLAST partnership isn’t limited to Counter-Strike 2. The agreement also extends to BLAST Slam, further solidifying ASUS ROG’s presence in the broader esports landscape.
Progressive Insurance Continues Sponsorship of Rocket League Championship Series
While ASUS ROG expands its footprint in CS2 and Dota 2, the Rocket League Championship Series (RLCS) has secured continued sponsorship from Progressive Insurance. Progressive will remain the Official Presenting Sponsor of the RLCS for the entire season, building on a successful multi-year collaboration. This renewal includes expanded broadcast integrations, deeper social collaboration, enhanced community content, and new in-arena activations.
The expanded agreement with Progressive will see increased on-screen graphic integrations during broadcasts, enhanced in-game moments, and a greater presence across global English-language broadcasts. Both Progressive and RLCS will also collaborate on more co-branded content, creator-led pieces, and community-focused storytelling throughout the year. James Brown, Commercial Director at BLAST, highlighted Progressive’s commitment to fan engagement and willingness to innovate as key factors in the partnership’s extension.
Implications for Esports Hardware Standardization
These partnerships signal a growing trend towards hardware standardization in esports. By providing a consistent hardware platform, tournament organizers like PGL and BLAST aim to minimize variables and ensure that competition is based on skill rather than equipment differences. This benefits players by providing a familiar and reliable environment, and it benefits viewers by ensuring a fair and competitive spectacle.
The choice of ASUS ROG as a key partner reflects the company’s established reputation for high-performance gaming hardware. The ROG Strix components, in particular, are known for their speed, reliability, and features tailored to competitive gaming. The continued use of the ROG Strix XG248QSG Ace monitor demonstrates the value placed on high refresh rates and low latency in professional esports.
The increasing investment from companies like ASUS ROG and Progressive Insurance underscores the growing commercial viability of esports. As viewership and engagement continue to rise, more brands are recognizing the potential to reach a valuable and engaged audience through esports sponsorships and partnerships. The season promises to be a significant one for esports, with these partnerships setting the stage for competitive and engaging tournaments across multiple titles.
