“We plan to focus on preventing diseases in our daily life (P: Prevention), actively using digital technology and data (D: Digitalization), and providing personalized (P: Personalization) healthcare solutions.”
Hee-je Park, CEO of Philips Korea’s Personal Health Division, held a press conference at the Philips Korea headquarters on the 26th and presented ‘PDP (Prevention, Digitalization, Personalization)’ as a keyword for the business’s future business strategy.
With digital-based personalized healthcare solutions, it will help preventive-centered health management in daily life, thereby helping to achieve the global Philips vision of improving the quality of life of 2.5 billion people annually by 2030.
Philips is a health technology company that provides comprehensive solutions that cover people’s entire healthcare journey. Among them, the Personal Health Division is presenting personalized solutions focusing on healthy living, disease prevention, and in-home care during the healthcare journey.
On this day, the Personal Health division presented a strategic direction in the domestic market after Corona 19 and announced the progress plan of the ‘The Wonder of You’ campaign to implement it.
‘Wonder of You’ is a campaign planned by gaining insight based on the results of ‘Personal Health Management Survey in Asian Countries’ conducted by Philips recently. In this fact-finding survey conducted on 4,000 people in four countries, Korea, Singapore, Thailand and Indonesia, it was found that the biggest obstacles to personal health care selected by Koreans are ‘time’, ‘money’ and ‘information’.
So-yeon Lee, Marketing Director of Personal Health Business Division, said, “We paid attention to ‘information shortage’ among the lack of time, money, and information, which has been investigated as an obstacle to personal health care in Korea after the pandemic. It was prepared to introduce the innovative solutions of Philips Personal Health related to the wonderful functions of the body and mind and their interaction.”
He continued, “Through this campaign, the company will induce consumers to have a correct awareness of our body and mind and provide effective information on appropriate personal health solutions.” , more satisfactory personal health management will be possible,” he emphasized.
Meanwhile, Director Lee explained how the innovative solutions of the Personal Health Division can contribute to the formation of healthy lifestyles of consumers in connection with the purpose of the Wonder of You campaign.
“The electric sonic toothbrush can help prevent systemic diseases through oral health management,” said Lee. can contribute,” he said.
