PNE & SpudBros: New Kit Sponsor Deal
- Preston North End, a Championship league team, revealed its new home kit featuring SpudBros, a local potato business, as their primary partner for the 2025/26 season.
- Founded by brothers Jacob and Harley Nelson,SpudBros rose to prominence after acquiring a hot potato tram in 2020.
- Peter Ridsdale, PNE CEO, emphasized the importance of local partnerships.
Preston North End has potatoes on its mind! The Championship club has officially announced SpudBros as its new shirt sponsor for the 2025/26 season, replacing PAR group in a meaningful deal. SpudBros, the local potato sensations, have leveraged their massive social media presence – think millions of followers and collaborations with major brands – to secure this highly visible partnership. Peter Ridsdale, PNE’s CEO, highlighted the importance of the local connection and the global reach SpudBros brings. This news, published on News Directory 3, marks an exciting shift. Discover what’s next for this dynamic duo!
Preston North End Inks Shirt Sponsorship Deal with SpudBros
Updated June 26, 2025
Preston North End, a Championship league team, revealed its new home kit featuring SpudBros, a local potato business, as their primary partner for the 2025/26 season. The shirt sponsorship deal replaces PAR Group.
Founded by brothers Jacob and Harley Nelson,SpudBros rose to prominence after acquiring a hot potato tram in 2020. They have since cultivated a substantial online following,boasting 4.2 million TikTok followers and 1 million YouTube subscribers. The company, known for its social media presence, has collaborated with lidl, KFC, and created content with Will Smith, Logan Paul, and Mr. Beast.
Peter Ridsdale, PNE CEO, emphasized the importance of local partnerships. He said the team is moving from one local company, PAR Group, to another Preston company, SpudBros, as their main shirt sponsor. Ridsdale added that SpudBros’ worldwide media exposure and international recognition make them a perfect match for the club.
The SpudBros’ Jacob Nelson said that having their brand on Preston North End’s