◀ Anchor ▶
Before the so-called ‘Samgyeopsal Day’ on March 3, the pork belly reduction event will start soon.
Special measures were reportedly put in place last year due to a surge in consumer complaints such as “I bought a promotional product and all I got was a bunch of rubbish.”
Companies are said to be using AI technology to filter out nonsense.
Reporter Lim Hyun-joo covered the story.
◀ Report ▶
Pork belly, more than half of which is covered in white.
There is also a ‘big meat lump’, which is not often seen in red meat.
Last year, when I opened the promotional products purchased on Pork Belly Day, I received many complaints that all I got was a “hunk of beef.”
The Pork Belly Day discount event starts tomorrow, but I’m worried I’m going to get ripped off by bigots again.
[오정화/경기도 화성시]
(Have you ever bought meat and been disappointed?)
“It’s a little fatty, so when you grill it like this, a lot of fat comes out.″
[이성훈/대전 동구]
“When I buy pork belly these days, there are a lot of parts with a lot of fat, so I tend to avoid those parts when I buy them.”
Given this lack of consumer trust, the industry has been packaging pork belly as you can see the side cut starting this year.
It roughly shows how many scaffolds there are.
AI technology has even been used to determine lack of quantification.
In the stage of sorting pork belly, a machine with artificial intelligence filters out parts with a lot of fat.
[강창수/롯데마트 축산팀 상품기획자]
“As you can see, if the percentage of fat in a pork belly is excessive, AI selects it so that it is not sold to customers.”
Last year, the government established guidelines to keep the fat layer within 1cm for pork belly and 1.5cm for ogyeopsal before sale.
Lotte Mart, E-Mart, and SSG.COM are holding a pork belly discount event of up to 50% to celebrate Samgyeopsal Day.
Distributors have decided to provide exchanges or refunds at the request of consumers if pork belly is sold with excess fat.
This is Lim Hyun-joo from MBC News.
Video commentary: Na Gyeong-woon / Video editing: Kim Jin-woo
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