Discover ‌the Art of Portugal: A⁢ New International⁣ Tourism Campaign

Turismo de Portugal has ⁤launched a new international campaign ​to attract​ visitors,⁤ with the captivating slogan “Portugal is‍ art”. This innovative campaign aims ‍to highlight the country’s unique cultural dimension and invite travelers to experience‌ the art of everyday life in ‍Portugal.

The campaign will focus on target markets, including ⁢the United Kingdom, Ireland, Spain, France, Germany, the​ United States, Brazil, the Netherlands, and Belgium.‍ With an ⁤investment of €1 million by the end ‍of the year,​ the project will utilize social media, connected ‍TV, and digital out-of-home advertising to showcase the‍ beauty of Portugal.

The concept⁢ of the campaign is an invitation to discover a realm where everyday life is elevated to the‌ status of art. With six ​short versions for various tourism products, including‌ wine tourism, ⁢literary tourism, ⁤gastronomy, ​wellness, surfing, and music festivals, there’s ⁣something for every kind of traveler.

At the heart‍ of the campaign is the idea⁣ that every moment⁢ in Portugal ⁣is an expression of creativity. From‌ wine to surfing, from contemplation to celebration, every experience reveals a ⁣unique cultural dimension. As Carlos Abade, Chairman‍ of Turismo de Portugal,‍ notes, “What enriches our value proposition ⁤as a ⁣tourist destination is giving travelers⁣ a new perspective and a different tourism experience.”

Tourism and culture are particularly relevant to this campaign, as they are ⁤a ⁢differentiating asset, ⁤a representative of the country’s identity, and an​ anchor for robust growth that generates⁢ valuable tourism demand. To learn more about the​ campaign,‌ visit the Visit Portugal website.

With ​its rich cultural​ heritage and‌ stunning landscapes, Portugal is the perfect destination for travelers looking for a unique and enriching experience. Join the conversation on social media using⁢ the hashtag #LiveÉArte and discover the art of Portugal​ for yourself.