Unique winner in the corporate identity video category of the world’s top three promotional awards
POSCO international promotional video
POSCO International announced on the 12th that it had submitted a promotional video to the US Mercurier Wars, one of the top three promotional material competitions in the world, and won the only Honorable Mention in the ‘Video – Corporate Identity Category’.
The Mercurier Awards, which celebrated its 38th anniversary this year, is one of the representative awards in the field of corporate promotional materials hosted by Mercom, an American evaluation agency specialized in marketing communications.
Each year, promotional materials submitted from around the world are judged on originality, messaging, and design, and winners are selected.
The promotional video ‘With Nature, Make Future’ presented by POSCO International this time includes the brand story of the company, which declared its transformation into a comprehensive eco-friendly business company by successfully merging with POSCO Energy last year.
The video, which has a total running time of 5 minutes and 23 seconds, shows the domestic and foreign business sites of POSCO International, which conducts sustainable business worldwide with nature under the theme ‘Nature is not something for’ to protect, but to be with him, and the future is not something to wait for, but something to create.” It is included.
In particular, the spirit of POSCO International’s insurmountable challenge was emphasized by expressing business sites such as an onshore gas field located in the middle of the vast Australian desert, the Gwangyang LNG Terminal, the Shinan wind farm, and a solar power generation complex in harmony with nature through beautiful visuals .
Yeomi TV, a famous aerial photography YouTuber and drone photography expert, is said to have also participated in the production of this promotional video, adding to the sense of speed and excitement of the video.
It previously won the grand prize in the corporate video category at the PR Korea Awards in December last year.
An official from POSCO International said, “We have made sure that the company’s efforts to transform into an environmentally friendly general business company are well reflected in the video. We will continue to communicate with stakeholders through promotional materials that the public can engage with them and build a strong company,” he said.
POSCO International’s promotional video ‘With Nature, Make Future’ can be viewed on POSCO International’s website and the official YouTube channel ‘Pointer TV’.
Mercuri Awards 2023-24 Poster
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