Premier League Launches Coca-Cola Campaign

Premier League and coca-Cola Launch ‘guess the Goals’ Promotion

The Premier League has partnered with Coca-Cola‍ to launch a new fan engagement initiative called ‘Guess the goals’. The promotion invites supporters to predict the total number of goals scored in a Premier League game week for a chance to win ‍official Premier League balls. Approximately 1,000 balls will be ⁤awarded as prizes.

Promotion Details and Support

The on-can promotion is designed to build excitement leading up to matchdays. A promotional film featuring James Maddison ⁤ (Tottenham Hotspur midfielder), Luke Littler (darts player), Jasmine Jobson (actress), and John Nellis (football content​ creator) has been released⁢ to ⁤showcase the diversity of football ⁢fans.

Agency Involvement and Marketing Channels

The rollout of the ‘Guess the Goals’ campaign is being supported by multiple agencies, including Ear to the Ground, M+C Saatchi UK, VML, ⁢and mesh Marketing.The campaign utilizes a variety of marketing channels, including paid media, social media, public relations, live experiences, shopper marketing, and creator content to maximize participation throughout the matchweek build-up.