Premier League Launches Coca-Cola Campaign
- The Premier League has partnered with Coca-Cola to launch a new fan engagement initiative called 'Guess the goals'.
- The on-can promotion is designed to build excitement leading up to matchdays.
- The rollout of the 'Guess the Goals' campaign is being supported by multiple agencies, including Ear to the Ground, M+C Saatchi UK, VML, and mesh Marketing.The campaign utilizes...
Premier League and coca-Cola Launch ‘guess the Goals’ Promotion
The Premier League has partnered with Coca-Cola to launch a new fan engagement initiative called ‘Guess the goals’. The promotion invites supporters to predict the total number of goals scored in a Premier League game week for a chance to win official Premier League balls. Approximately 1,000 balls will be awarded as prizes.
Promotion Details and Support
The on-can promotion is designed to build excitement leading up to matchdays. A promotional film featuring James Maddison (Tottenham Hotspur midfielder), Luke Littler (darts player), Jasmine Jobson (actress), and John Nellis (football content creator) has been released to showcase the diversity of football fans.
Agency Involvement and Marketing Channels
The rollout of the ‘Guess the Goals’ campaign is being supported by multiple agencies, including Ear to the Ground, M+C Saatchi UK, VML, and mesh Marketing.The campaign utilizes a variety of marketing channels, including paid media, social media, public relations, live experiences, shopper marketing, and creator content to maximize participation throughout the matchweek build-up.