Premier League Viewership Drops: Sky & TNT Sports Data
- UK television viewership for Premier League matches has fallen on both Sky Sports and TNT Sports during teh 2024–25 season.
- Sky Sports, which broadcast 128 live Premier League games, experienced a 10% decrease in viewership compared to the previous season.
- These decreases follow two record-setting seasons in 2022–23 and 2023–24.
Premier league viewership is down on Sky Sports and TNT Sports, a concerning trend as the league gears up for a lucrative new broadcast deal. Sky Sports suffered a 10% viewership drop, while TNT Sports saw a steeper 17% decline during the 2024–25 season. Factors include less dramatic title races and relegation battles ending early, coupled with increased live football content from other sources. Increased piracy also pressures Premier League rights holders and is affecting secondarykeyword1 and secondarykeyword2. News Directory 3 explores these shifts and the strategies needed to reverse the audience downturn. Discover what’s next for Premier League broadcasts as they adapt.
Premier League TV Viewership Declines on Sky and TNT Sports
Updated June 11, 2025
UK television viewership for Premier League matches has fallen on both Sky Sports and TNT Sports during teh 2024–25 season. This decline occurs before a new £6.7 billion domestic broadcast agreement begins.
Sky Sports, which broadcast 128 live Premier League games, experienced a 10% decrease in viewership compared to the previous season. TNT Sports, airing 52 matches, saw a 17% drop in audience figures year-over-year.
These decreases follow two record-setting seasons in 2022–23 and 2023–24. Those seasons featured both a close Premier League title race and relegation battles that remained undecided until the final day.
This season, Liverpool clinched the title on April 27, and Ipswich Town, Southampton, and Leicester City were confirmed for relegation before the final weekend. This left little sporting drama in the season’s final weeks.Sky reported a more notable audience decline during the last six weeks.
Sky has expanded it’s football coverage, especially through its English Football League (EFL) deal, which included over 1,000 live matches. Analysts suggest this increased volume of live content may have diverted viewers from Premier League coverage.
starting in the 2025–26 season, Sky will broadcast a minimum of 215 Premier League games per season, an increase of 87 fixtures. This includes all matches moved to Sundays due to European club competitions. TNT Sports will continue to air 52 games, including Saturday 12:30 kick-offs and two full midweek rounds. Amazon Prime Video will no longer broadcast Premier League games domestically, ending its six-year run.
Recent data from media rights holders, including Sky and DAZN, highlights the ongoing challenge of illegal streaming. Industry leaders describe piracy as occurring on an “industrial scale,” adding pressure to rights holders facing rising costs and fragmented viewership. The Premier League, secondary_keyword_1, and secondary_keyword_2 are all affected by these trends.
What’s next
The new broadcast deal aims to boost Premier League revenue, but addressing declining viewership and combating illegal streaming remain critical challenges for Sky, TNT Sports, and the league itself.The focus will be on delivering compelling content and experiences to recapture audience attention and ensure the long-term success of Premier League broadcasts.