The 38th annual Premio Lo Nuestro awards are set to take center stage this , promising a night celebrating the best in Latin music. The ceremony, broadcasting live from the Kaseya Center in Miami, will be available across multiple platforms, ensuring fans throughout the Americas and beyond can participate in the festivities. This year’s theme, “Honrando lo que Somos” (Honoring Who We Are), aims to celebrate the cultural identity that unites generations and genres.
The awards show isn’t just a celebration of current hits; it’s a reflection of the industry’s health, determined by a comprehensive evaluation process. Nominations are based on airplay data from Uforia stations, factoring in time on Univision Radio, streaming numbers and expert evaluation from a Television Committee comprised of music and entertainment professionals. This year’s cycle considered work released between , and .
Leading the pack with ten nominations each are Bad Bunny, Carín León, Myke Towers, and Rauw Alejandro. Close behind with eight nominations apiece are Beéle, Fuerza Regida, and Karol G. Xavi garnered seven nods, while Alejandro Fernández, Elena Rose, J Balvin, Maluma, Morat, and Shakira each received six nominations. The breadth of nominees underscores the diversity within Latin music, spanning pop, urban, tropical, and Mexican genres.
The evening’s entertainment will be equally impressive, featuring performances by a stellar lineup including Romeo Santos, Cristian Castro, Juanes, Marc Anthony, Maria Becerra, and Thalia. The show will be cohosted by Thalia, Clarissa Molina, and Nadia Ferreira, adding further star power to the event.
For viewers in the United States, the broadcast begins at on Univision, UNIMÁS, and Galavisión. Streaming options are also readily available via ViX, catering to those who prefer to watch on mobile devices or without a traditional television subscription. The pre-show, “Noche de Estrellas,” kicks off an hour prior, offering a glimpse of the magenta carpet arrivals and exclusive interviews with artists, hosted by Chiquinquirá Delgado, Raúl de Molina, Jess Judith, Jomari Goyso, and Jorge Bernal.
International audiences can also tune in. In Mexico, the ceremony will be streamed live on ViX. Across South America, ViX will also carry the broadcast, making it accessible in Argentina, Chile, Colombia, Peru, Ecuador, and other territories. Specific start times vary by location:
- Mexico: (Central Time)
- Spain: (Friday, February 20th)
- Argentina:
- Chile:
- Uruguay:
- Paraguay:
- Brazil:
- Bolivia:
- Venezuela:
- Peru:
- Colombia:
- Ecuador:
Beyond the televised broadcast, Univision is offering expanded access through a Backstage Livestream, hosted by Amara La Negra, Jomari Goyso, Marko, Monse Medina, and Wendy Guevara, with contributions from Alofoke and Pollito Tropical. This livestream, lasting over five hours, will provide candid moments and behind-the-scenes access throughout the evening.
The Premio Lo Nuestro awards have become a significant barometer of success within the Latin music industry. The awards aren’t simply about recognizing popular artists; they represent a confluence of commercial performance, streaming impact, and critical assessment. The event’s multi-platform approach – encompassing traditional television, streaming, and social media – reflects the evolving ways audiences consume live entertainment, and solidifies its position as a key date on the Latin music calendar.
