Video Research Inc. Estimates Viewership for “24 Hour TV 47: Will Love Save the Earth?”

Video Research Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ishikawa Yutaka) has estimated the average number of viewers and number of viewers reached in real time across Japan for “24 Hour TV 47: Will Love Save the Earth?”, which was broadcast over two days from August 31st (Saturday) to September 1st (Sunday).

How Many People Across Japan Watched This Year’s “24 Hour TV”?

The 47th broadcast of “24 Hour TV” was hosted by Shinya Ueda, Shinichi Hatori, and Asami Miura at the Ryogoku Kokugikan, with the theme “Will love save the Earth?”. The show featured a variety of events, including a dream collaboration between Masaki Aiba and BTS member JIN for a rescue dog grooming project called “Aiba Grooming in Korea,” and a large-scale project called “Third Generation Iwata Takanori Takes on Live Art Production: Auctioning the Works of Top Artists.” The marathon runner was Yasuko, who completed the race with flying colors.

For this “24-Hour Television,” we estimated the “average number of viewers and reach” across Japan based on the “television audience ratings and reach in 32 regions across the country.”

Viewership Numbers

The number of people who watched in real time across Japan was approximately 70,009,000 (reached number of people).

The highest number of viewers was 20:45, just after the finish of “Yasuko Runs! A National Child Welfare Fund Raising Marathon,” and 20:51, when she sang “Sarai” at the end. The number of viewers was about 20.439 million.

Definition of Program Viewing

Average Number of Viewers: This is an estimate of the average number of people watching a program throughout its duration. The estimate is calculated by multiplying the overall viewer ratings for individuals aged 4 and over in 32 regions nationwide by the expanded estimation master.

Number of Arrivals: “Watched” is defined as viewing a program for one minute or more among individuals aged 4 or older, and this is an estimate of how many people watched (reached) that program. The estimate is calculated by multiplying the reach rate of individuals aged 4 or older in 32 regions nationwide by the expanded estimation master. The “reached number” is the “unique reached number,” and there are no duplicates.

About Video Research Inc.

Video Research Inc. is a data and systems company that supports the video business, including television. Founded in 1962 as a research institute that provides television audience rating data, the company has since provided cutting-edge data, including television audience rating surveys in Japan, as well as various media and marketing data, and provided total support for solving corporate marketing problems.