Singularity Books in Nanjing Xihe Square will be hosting a revival of the original coffee drama “Hello! Tea Restaurant” on November 3rd and 4th at 19:30. This innovative performance will bring a unique viewing experience to the audience using the “no distance” method of coffee drama. The play tells the heartwarming story of three pairs of characters at different stages of life, leaving their past behind and embracing a new beginning in a tea restaurant.
The play, “Hello! Tea Restaurant”, has received widespread acclaim since its first edition in 2022. It won the 2022 Drama Shortlist Script Award and the third short drama, “Saving the Cat”, was honored with the “China Drama” 2022 Drama Award Outstanding Script Award in the Short Play Category. It was also selected for the 14th Beijing Nanluoguxiang Theater Festival in 2023 and performed as a specially invited play in the Nanjing Youth Art Season. Due to the limited number of performances last year because of the pandemic, many viewers were eagerly anticipating its return, prompting the team to restage it this year to entertain the audience.
Produced by Nanjing Honggandao Culture Media Co., Ltd. and organized by Cwmni Theatr Wei, the play’s most notable feature is its use of the “coffee play” delivery method which breaks the limitations of traditional performance spaces, aligning with the trend of small theater plays. Café drama, a style that originated in France from the mid-1960s to the mid-1980s, takes place mainly in cafes or bars. The playwright, producer, and organizer of the drama, Lin Haihong, explains that the choice to set the story in a tea restaurant, a place closely connected to people’s inner selves, allows for the expression of emotional struggles and rebirth in different stages of life, presenting a new way of experiencing performances. “Hello! Tea Restaurant” adopts the “neighbor table” performance method, offering the audience a fresh viewing experience that integrates high-quality literary art with everyday life and local atmosphere.
Lin Haihong, the producer, emphasized the benefits of coffee plays in expanding the performance market. Traditional theater rent costs often limit the market’s growth and development. By performing in unconventional spaces and reducing the cost of productions, coffee plays provide an alternative and more accessible option for both artists and viewers. Lin also encourages more professional screenwriters to contribute to coffeehouse plays and urges theaters to shift their focus from large-scale venues to smaller, more intimate spaces that can foster closer connections between the audience and the performance.
In recent years, the emergence of immersive experiences and scenario-based consumption has redefined cultural tourism and become a driving force for new spaces, formats, and marketing models. As people’s desire for a better life grows, they seek out new scenes that offer immersive and experiential experiences. Coffee dramas have become one such scene, attracting cultural tourism consumption.
This upcoming revival of “Hello! Tea Restaurant” promises to captivate the audience with its innovative approach to storytelling and intimate performance setting. Don’t miss out on this unique opportunity to witness the power of coffee drama firsthand.
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On November 3rd and 4th at 19:30, the original coffee drama “Hello!” The revival of “Tea Restaurant” will be staged at the Plum Blossom Drama Corner of Singularity Books in Nanjing Xihe Square. The innovative “no distance” performance method of coffee drama will bring a new drama viewing experience to the audience. The play tells the wholesome story of three pairs of characters in three stages of life leaving the past and saying hello to their new life in a tea restaurant.
“Hello! “Tea Restaurant” Story 1 “One Dollar”
“Hello! Tea House” Story 2 “The Perfect Ex-Girlfriend”
“Hello! Story 3 of “Tea Restaurant” “Save the Cat”
It is said that the original coffee drama “Hello!” Tea House” has been widely praised since the first edition came out in 2022. Not only did the “China Drama” win the 2022 Drama Shortlist Script Award, but the third short drama “Saving the Cat” also won the “China Drama” 2022 Drama Award Outstanding Script Award in the Short Play Category. Subsequently, the play was successfully selected as the final selection of the literary theater section of the 14th Beijing Nanluoguxiang Theater Festival in 2023, and was performed as a specially invited play in the Nanjing Youth Art Season held a while ago.Last year, the play was only performed three times due to the epidemic Many viewers were looking forward to the show again, so the team re-staged it this year in sincere to entertain the audience.
The drama is produced by Nanjing Honggandao Culture Media Co., Ltd. and was created and organized by Cwmni Theatr Wei. The biggest feature of the play is the dramatic delivery method of “coffee play” which integrates the current trend of small theater plays, breaking the limitations of traditional performance spaces. Café drama is a theatrical phenomenon that appeared in France from the mid-1960s to the mid-1980s, and is so named because it mainly takes place in cafes or bars. Lin Haihong, the screenwriter, producer and producer of the drama, talked about the original intention of the creation. He said: “We made a local attempt to make the coffee drama, and set the scene of the story in a tea restaurant, which is close to the ‘spiritual inner dining’ of contemporary people. The emotional pain points express confusion and rebirth in three stages life, and an attempt at a new way of watching performances.” “Hello! “Tea Restaurant” uses the life-oriented “neighbor table” performance method to give the audience a new drama watching experience: experiencing dramatic scenes in life, feeling life in dramatic scenes, and integrating experiences high quality literary and artistic to life and connect with local atmosphere.
Coffee plays are becoming a new scene for cultural tourism consumption
Scriptwriter, producer, producer Lin Haihong
Producer Lin Haihong said: Normal theater rent often costs tens of thousands of yuan per performance, which greatly limits the prosperity and development of the performance market. In order to get rid of the constraints of the theatre, he chose to write coffee plays and perform them in non-theatre spaces, which greatly reduced the cost of performances. She hopes that more professional screenwriters will join the writing of coffeehouse plays, remove the constraints of traditional theatres, abandon the “big and comprehensive” traditional theatres, and choose “small but beautiful” spaces that are not is a theater for performances. Being closer to life and the audience, and promoting the prosperity and development of the entire performance market.
In recent years, with the continuous emergence of new cultural tourism supplies of “immersive experience” and “scenario-based consumption”, it has become a new space carrier, a new industrial format and a new marketing model that leads and drives consumption. new cultural tourism. Instead of saying “new scenarios drive new uses”, it is better to say “new uses give birth to new scenarios”. New consumption is the call and the force that creates new scenes of cultural tourism. In the context of the new era, people’s desire and demand for a better life is growing day by day, and profound changes have taken place: people are starting to follow immersive and experiential “new scenes”, and coffee dramas are becoming a new scene. for cultural tourism use.
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